Leadership and Corporate Culture

definition
Set of key behavior ,beliefs and shared understanding that are shared

by members of the organization Define basic organizational values and communicates to new members
the correct way to think and act. Each firm has a distinct culture.

Why culture is so important?

Because it powerfully influences the behavior of employees To survive and prosper in a ever-changing environment, adaptability is key of

success
Because it is difficult to change

Levels of Culture
Culture exists at two levels
At the surface are visible and observable behaviors , dress, actions,

symbols, stories, and ceremonies that are shared. Invisible elements reflect deeper values such as underlying assumptions, beliefs, and thought processes or true culture

Interpreting culture
Rites and ceremonies
Stories Symbols

language

The emergence of culture

Group Interaction Positive Results

Norms of Behavior

Shared Values Culture

A strong corporate culture= Values widely shared amongst employees

strategy

Vision to be

culture
How to behave along the way

c o m m u n i c a t i o n Current situation

strategy
What do we need to focus on