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  • Coca - Cola

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    Deepesh Shah Shah
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    The document summarizes the results of a survey of 100 beverage outlets in Thane City about carrying Coca-Cola brand products. Key findings include: 75% of outlets keep 5-10 crates of Coke in stock; 90% are aware of current schemes and margins; 75% would keep more stock if margins were higher; 40% sell the 600ml bottle variant most; 85% sell 10-15 crates per week; and 81% believe consumers prefer Coke over other brands.

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    Market analysis

    Original Title

    Coca- cola

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    The document summarizes the results of a survey of 100 beverage outlets in Thane City about carrying Coca-Cola brand products. Key findings include: 75% of outlets keep 5-10 crates of Coke in stock; 90% are aware of current schemes and margins; 75% would keep more stock if margins were higher; 40% sell the 600ml bottle variant most; 85% sell 10-15 crates per week; and 81% believe consumers prefer Coke over other brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    5 views6 pages

    Coca - Cola

    Uploaded by

    Deepesh Shah Shah
    The document summarizes the results of a survey of 100 beverage outlets in Thane City about carrying Coca-Cola brand products. Key findings include: 75% of outlets keep 5-10 crates of Coke in stock; 90% are aware of current schemes and margins; 75% would keep more stock if margins were higher; 40% sell the 600ml bottle variant most; 85% sell 10-15 crates per week; and 81% believe consumers prefer Coke over other brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 6

    Interpretation of questionnaire for vertical expansion of brand coke in thane city.

    Sample Size 100 outlets Data collection Method- Survey and interview

    By Deepesh Shah I.M.R.T College Nashik

    Do you keep brand coke?

    100

    How many crate of coke do you keep ?


    0% 20% 5%

    0 to 5

    5 to 10
    75%

    10 to 15 15 & above

    Do you know current scheme and margin on brand coke?


    10%

    Yes
    90%

    No

    If company provides more beneficial schemes and more margin, will you keep more stock of coke?
    25%

    Yes
    75%

    No

    Which variant of brand coke is sold most in your outlet?


    10% 5% 20%

    200ml 300ml 400ml 600ml 1.2l 2.2l

    40%

    25%

    0%

    How many Crates of brand coke is sold by you in a week?


    2% 0% 13%

    0 to 5 5 to 10 10 to 15
    85%

    15 & above

    Do you agree that consumer prefer brand coke more?


    19%

    Yes
    81%

    No

    Do you keep other cold drink brand?


    25%

    Yes
    75%

    No

    Did you get your delivery on promised time?


    12% 4%

    Yes No
    84%

    Sometime

    Are you satisfied with the service provided by coca-cola company?


    3% 7%

    Yes No
    90%

    Sometime

    Are your complaint and issue solved on time?

    43% 57%

    Yes

    No

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