MARKETING STUDY BY RETAIL OUTLETS NAME OF THE SHOP/OUTLET: LOCATION: 1) Which companys soft drink you would like

to purchase in more quantity? a)Pepsi b) Coke c) equal proportions 2) What is the reason to purchase a particular companys product ? a) High Margin ( ) b) More offers ( ) c) Better Supply ( ) d) More facilities ( ) e) customers demand f) others: 3) Which companys VISI you have? a) Pepsi b) Coke c) both d) own MARKET SURVEY ON PEPSI 4) How much of the business you do from PEPSI? a) 0-10% b) 11-25% c) 26-50% d) 51-75% f) 91-100%

e) 76-90%

5) How frequently do you buy the stock of PEPSI? a) Daily b) Alternate days c) 2-3 times a week d) Once a week e) Less frequently 6) Do you get the stock on emergency phone call? a) Yes b) No 7) Which is the best sold stock? a) PEPSI b) 7UP c) MIRINDA (O) f) NIMBOOZ g) other: d) DEW e) SLICE

8) Are you satisfied with the facilities & schemes of pepsi? a) yes b) no 9) How would you rate COKE compared to PEPSI regarding over all facilities? Very bad 1 2 3 4 5 Excellent

10) Which advertising media do you think increases the sales most? a) Television b) Display c) Magazines/Newspapers d) Wall paintings/Hoardings e) others: 11) Product Quality a) More than 1 in 10 products received have faults b) 1 in 50 products received have faults c) 1 in 100 products received have faults d) 1 in 1000 products received have faults e) Never receive faulty products 12) Delivery on Promises a) Deliver on 5 out of 10 promises made or less b) Deliver on 7 out of 10 promises made c) Deliver on 8 out of 10 promises made d) Deliver on 9 out of 10 promises made e) Always deliver on promises 13) What is your opinion about our present distributor? a) very satisfied b) quite satisfied c) neither satisfied nor dissatisfied d) quite dissatisfied e) very dissatisfied

ANTI PEPSI BEHAVIOUR 14) Did you sell Pepsi before? a) yes b) no 15) If you get an attractive offer then would you like to switch over? a) Yes b) No c) May be 16) What is the reason of being anti Pepsi? a) Visi not provided b) tie up with coke/coke approached first c) services are not good d) schemes are not good as coke e) less preferred f) sales are less when compared with pepsi Any Recommendation/Complaints to improve its service & welfare of Company :

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