QUESTIONNAIRE

A STUDY OF CONSUMER BEHAVIOUR ITC LIMITED

1.Name
2. Address
3. Sex
a)Male b) Female
4. Educational qualification
a) S.S.L.C b) H.S.C c)Diploma/Graduate
d) professional
5. Occupation
a) House wife b)students c) Businessman
d)Employee
6. Income level
a)Below 5000 b) 5000-10000 c) Above 10000

7.Which kajal do you to use

a) Lakme b) Maybelline c) Himalaya d) Elle18 .
8.Which age group do you belong to
a) Children b) teen-ages c) adults d)aged
9. How long are you using kajal
a) Below 8 years b) 8-10years c) 10-15 years
d) Above 15 years
10. Which media introduce you do purchase that particular brand
a) Television b) Nevwspaper c) Radio d) sales man
11. What is that reason for perfering that particular brand of kajal
a) Quantity b) Quality c) Price d) Smell
e) Package f) Advertising
12. How many times would usein a day?
a)only once b) Twice
13. How often would you buy in a month?
a)only once a) twice
14. Do you have the idea of changing the kajal
a) yes b) no
15.sowhat brand
a) lakme b) Maybelline c) Himalaya d) Elle18
16. How much would you spend in a month
a) below 100 b) 100-150 c) 150-200

17. where do you usually buy the kajal

a) in a particular shop b)from convenient shop
c)department store c)sales men

18. what special features of the product attracts you most

a) water proof b) long staying power c) pencil
19. what do you think about the price of the kajal you are
using now
a) high b) low c) reasonable
20. will you change the kajal that you are using how
are to the following reasons?
a) price increase b) Advertisement c) non-availability