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  • Appendix: Questionnaire On Consumer's Changing Buying Behavior

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    I am a student of Delhi College of Advanced Studies and am working on a project "Study on changing consumer preferences towards organised retailing from un-organised retailing" I request you to spare a while to help fill, this questionnaire, needed for the project assigned to me as a part of my curriculum.

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    I am a student of Delhi College of Advanced Studies and am working on a project "Study on changing consumer preferences towards organised retailing from un-organised retailing" I request you to spare a while to help fill, this questionnaire, needed for the project assigned to me as a part of my curriculum.

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    8 views5 pages

    Appendix: Questionnaire On Consumer's Changing Buying Behavior

    Uploaded by

    sheetalrahuldewan
    I am a student of Delhi College of Advanced Studies and am working on a project "Study on changing consumer preferences towards organised retailing from un-organised retailing" I request you to spare a while to help fill, this questionnaire, needed for the project assigned to me as a part of my curriculum.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 5

    APPENDIX

    Questionnaire

    Questionnaire on Consumers changing Buying Behavior.

    I am a student of Delhi College Of Advanced Studies and am working on a project Study on changing consumer preferences towards Organised retailing from un-organised retailing. I request you to spare a while to help fill, this questionnaire, needed for the project assigned to me as a part of my curriculum.

    a. Age wise distribution: a. <20 b. 20-29 c. 30-39 d. >40

    b. Gender wise distribution: a. Male b. Female

    c. Education wise distribution: a. High School b. Less Than Graduation c. Graduation d. Post Graduation e. Professional Qualification

    d. Income wise distribution: a. Less than Rs 20,000

    b. Between Rs 30,000 TO 40,000 c. Between Rs 40,001 TO 50,000

    d. More than Rs 50,000

    1) Which type of place do you visit frequently for your shopping needs? a. Supermarket b. Wholesaler c. Local Stores

    2) From where would you prefer to buy products? a. Single brand store b. Multi brand store c. Factory outlets d. Local Big Retail Store

    3) Which one from malls/ Local Stores (kirana store) is more convenient for all your shopping needs ? a. Malls b. Local stores

    4) What are the prime factors for shopping in malls? a. b. c. d. e. Variety in product. Serviceability Discounts Mode of payment All

    5) What are the prime factors for shopping in kirana stores? a. Emergency buying b. For grocery items only c. Discounts d. Serviceability

    6) What influences your buying selections? a. Availability of range b. Reasonable price c. Availability of size d. Customer service e. Brand name

    7) What do you look for in a product during your purchase? a. Price b. Brand Name c. Customer Service d. Variety available

    8) When do you prefer to shop Most in Store? a. During Sale b. During Fresh season stock c. During Discount d. When required

    9) How frequently you visit the Store (wherever you go for the shopping)? a. <1 month

    b. 1-3 month c. 1-6 month d. 1 year

    10) What more fascinates you at shopping in malls? a. Membership Card b. Discount Mailers c. Parking Facility d. Lucky draw offer

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