Chapter 5

CONCLUSION AND
SUGGESTION
 CONCLUSION

As far as conclusion is concerns regarding to this topic most of

the customer are satisfied with the services provided by

Shoppers Stop and there are so many brand of retail store which

make a new strategies for attracting the customer.

After doing marketing research project we got much

experience of convincing the customer, we knew how to manage

the work of filling the forms and make soft copy with graphical

interpretation and also knew how to tackle the problems when

customers do not give good response because at the time of

starting we faced many problems in filling respondent’s forms.

In this way we can say that this project really helped us a lot.
SUGGESTION

We want to give suggestion on the basis of my experience.

First thing is that I felt during the research that, service is

play a major role in retail shops in Shoppers Stop and the

behavior of retailers also play major role to attracting

customer .the customer are mostly loyal towards the brand

retail shops such pantaloon ,big bazaar ,shopper stops etc

the customer generally purchase convenience goods and

customer do not want to spend our time so the customer

wants to purchase goods in one roof .we find that retail

shops in Shoppers Stop mostly target middle class family

and most of people are satisfied by the branded retail

shops in Shoppers Stop.

 Chapter 6

LIMITATION
 LIMITATIONS

In every research work there are some limitations and this research is no

exception. Due to differing perceptions, communications errors in the

form of miscomprehension, selective perception creeps in. In this case,

errors were unavoidable and thus might have added to slight inaccuracy

in my results.

LIMITATION OF TIME

Availability of time was one of the biggest limitations faced. Due to

shortage of time we had to limit the work in its present form. Had we

more time we could have selected a bigger sample size, which means

more interaction which is beneficial for our marketing research project as

well as will improve our confidence and communication skills.

LIMITATION OF COST

Money was also one of the major limitations faced while conducting this

research.

LIMITATION ON THE PART OF RESPONDENTS

Some of the people were not interested or motivated enough in filling up

the questionnaire. Some people were busy with their job or not willing to

co-operate. Some questioned about the benefits they get, and some didn’t

fill the questionnaire because they were reluctant to give their phone

numbers. In some instances respondents may not have revealed the truth.

It is quite possible that the personal biases of respondents might have

crept.
 Chapter 7

BIBLIOGRAPHY
 BIBLIOGRAPHY

The lists of reference for the purpose of completing this marketing

project are as given below:

Books

 Marketing Research By:

Harper and Boyd

 Business statistics By:

S.P.Gupta& M. P. Gupta

WEBSITES:

 WWW.WIKIPEDIA.COM

 WWW.SHOPPERSSTOP.COM
 Chapter 8

ANNEXURE AND
QUESTIONNAIRE
NAME:-…………………………………………………………………………AGE:-

………………….

QUESTIONNAIRE

1) Do you think that mall culture attracts you?

(A) Yes (B) No

(C) Can’t say

2) Which of the following factor is most influential in your selection of retail shops?

(A) Price (B) Quality

(C) Service

3) Which sector of mall attracts customer most?

(A) Apparels (B) Electronics

(C) Any other

4) Do you think that shopping under one roof is good idea?

(A) Yes (B) No

(C) Can’t say

5) Why do you prefer mall over general shops?

(A) Quality product (B) Leisure

(C) Any other

6) Do you think that retail shops at Shoppers Stop are hampering the business of

unorganized retail shops?

(A) Yes (B) No

C) Can’t say

7) Do you think that the behavior of retailer affects the customer’s?

satisfaction?

A) Yes (B) No

C) Can’t say

8) Do you think that the brand name of Shoppers Stop attracts the customer?
(A) Yes (B) No

(C) Can’t say

9) Do you think that discounts & schemes in Shoppers Stop attracts customer?

(A) Yes (B) No

(C) Can’t say

10) Which of the following family class is mostly targeted by Shoppers Stop?

(A) High class family (B) Middle class family

(C) Upper middle class family

11) With whom would you like to go for shopping in Shoppers Stop?

(A) With family (B) With friends

(C) Does not matter

12) Are you satisfied with the brand/quality of goods available in Shoppers Stop?

(A) Yes (B) No

(C) Can’t say

13) What is your experience regarding branded retail shops in Shoppers Stop?

(A) Highly satisfied (B) Satisfied

(C) Dissatisfied

14) Do you think that the physical ambience of Shoppers Stop attracts customers?

(A) Yes (B) No

(C) Can’t say

15) Which mode of payment is convenient for you during purchasing in

retail shops?

(A) Cash (B) Credit card