Scribd Logo
Upload

Welcome to Scribd!

  • Northern India Institute of Fashion Technology - Ludhiana

    Uploaded by

    sonabeta07
    13 views2 pages
    The document contains a questionnaire for marketing practices of high-end boutiques. It asks for information such as the boutique name and address, respondent name and designation, type of business, fabrics and product ranges offered, target customer gender, price ranges and how they relate to customer age and products, promotion methods used, options for in-house stitching and average costs, peak sales months, accessory sales, number of outlets, online sales, comments on salesperson roles and customer behaviors, and factors most important for sales like location, stitching services, branding, discounts, product selection. The owner is asked to complete the questionnaire and provide their signature.

    Original Description:

    Fashion

    Original Title

    Questionnaire

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document contains a questionnaire for marketing practices of high-end boutiques. It asks for information such as the boutique name and address, respondent name and designation, type of business, fabrics and product ranges offered, target customer gender, price ranges and how they relate to customer age and products, promotion methods used, options for in-house stitching and average costs, peak sales months, accessory sales, number of outlets, online sales, comments on salesperson roles and customer behaviors, and factors most important for sales like location, stitching services, branding, discounts, product selection. The owner is asked to complete the questionnaire and provide their signature.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views2 pages

    Northern India Institute of Fashion Technology - Ludhiana

    Uploaded by

    sonabeta07
    The document contains a questionnaire for marketing practices of high-end boutiques. It asks for information such as the boutique name and address, respondent name and designation, type of business, fabrics and product ranges offered, target customer gender, price ranges and how they relate to customer age and products, promotion methods used, options for in-house stitching and average costs, peak sales months, accessory sales, number of outlets, online sales, comments on salesperson roles and customer behaviors, and factors most important for sales like location, stitching services, branding, discounts, product selection. The owner is asked to complete the questionnaire and provide their signature.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Northern India Institute Of Fashion Technology -Ludhiana

    QUESTIONNAIRE FOR MARKETING PRACTICES OF HIGH END BOUTIQUES

    1. NAME & ADDRESS OF OUTLET , WEBSITE

    2. NAME & DESIGNATION OF REPSONDENT

    3. TYPE OF BUSINESS (wholesale, retail)4. What type of fabrics are being used and are being preferred by customers now A-days .

    5. What product range you cover ?

    6. Do you cater to men or women or both ?. 7. What is the price range of your products ? If there any correlation between age of client , product range and price range .

    8. How do you promote your boutique ? Pamplets Newspaper Cable TV Billboards Signboards Word of Mouth

    Hoardings TV Celebrity Endorsements

    9. A) Do you sell only suit lengths or provide facility of in house stitching also? B) What is average stitching cost ? 10. Peak sales or demand months . 11. A) Do you sell fashion accessories also in the same shop. Yes / No . If Yes give type: B) How many customers ask for accessories. i) 0-25% ii) 25-50% iii) 50-75%

    iv) 75-100%

    12. How many total boutiques/ outlets you have in this city / other locations. ?

    13. Do you sell your products on internet also ? 14. Please comment : a. Counter salespersons push plays important role in selling b. Customer looks for quality product and tries to negotiate price-

    c. Offers during festival season increases sales- Yes/ no 15. What are the most important factors in selling in a boutique - (rate 1 for most important & 5 for least important) Location of shop Providing stitching for suiting at reasonable price Brand advertising Price discounts Giving more choice of suitings to customer Any others specify

    NAME OF STUDENTS:

    SIGNATURE OF OWNER:

    CLASS:

    You might also like