Name: Nori Jayne C.

Rubis Date: April 11, 2021

Section: BAENT1H Subject: Entrepreneurial Marketing

1 There are 8 P’s in Marketing Mix which includes the following. (40 points)

Why are these steps so important?

1. Place- The place is important because it refers to the actual outlet/shop/showroom

or store at which the customer can buy the product or provide the service. For the
buyer, location is synonymous with convenience, so engaging in product displays,
racks, the interior of the shop, its ambiance, lighting, and background music all draw
customers and encourage them to spend more time there. They would also promote
good word-of-mouth, enticing more consumers to join in. A large, open parking lot
outside a store is also important.

2. Production - The production is the most important aspect of the marketing mix.
Producing a full campaign program necessitates the brand manager arming himself
with the 8p's in marketing. The product is the very first of these instruments. There is
no point in selling if there is no product. The commodity serves as the basis for the
entire target market.

3. People - The most important aspect of any service or experience is the people.
Services are typically produced and used continuously, and aspects of the service or
product are tailored to the individual needs of the person using it. Any of us may
recall a time when the personal service provided by individuals made or ruined a
tour, holiday, or restaurant meal. Remember that people purchase from people they
trust, so all workers must have a first-rate personality, expertise, and style. People
play a vital role in service delivery; they are counted on to provide and sustain
transactional marketing, and they play a role in the customer relationship.

4. Promotion- The most important function of a promotion is to distinguish a

company from its rivals. If there was no competition, no company would ever need to
conduct promotions. Customers will continue to do business with you if you remain
ahead of your rivals. When any business offers similar products or services to yours,
you can only entice people to buy from you if you are running a special sale. Of
necessity, it is often important to spread the word about promotion to the public
through various advertisement and marketing strategies.
5. Principle- Principles are important marketing ideas that businesses use to develop
a successful marketing campaign. They are the guiding principles that we use to
develop product marketing techniques. Marketing concepts should be used to
effectively promote any products or services.

6. Process - A process is a service aspect through which the customer interacts with
an organization's offering. This is a strongly oriented messaging process that
demonstrates the role of the process in allowing the execution of the consumer
proposition.

7. Performance - The performance is the companies measure marketing results for a

variety of purposes, including determining the aspects of the marketing mix to
change and whether company products, services, and innovations match the needs
of customers and stakeholders.

8. Product - The most important part of the marketing mix is the product. Producing a
complete marketing program requires the marketing manager to empower himself
with the 8p's in marketing. The product is the very first of these tools. There is no use
in selling if there is no product. The product serves as the foundation for the entire
target market.
Create a situation creating your own business PRODUCT to be sell in the market.

Apply the 8 Ps of Marketing Mix

Perfume

In terms of products i choose to sell perfumes with long lasting fragrance and in a
high quality spray bottle. It's price may vary for its sizes from 30ml to 100 ml but its
not too expensive and budget friendly price only. In terms of place, it can be sold or
order online and can visit me in my physical shop. Promotion, printed ads and social
media platforms ads will be seen. The target market are those people who are
always going out regardless if this is work purposes or leisure. My principle for my
business is to give people a satisfying fragrances in their daily living that can boost
their confidence. The process of this in terms online will be communicate to me
properly and when your order is already placed we can choose different delivery
logistics for the transportation of the products. Will enhance the costumer service to
answer all the Inquirers time to time and will distribute some feedback forms or will
get for the previous buyers of the product. Will track the ups and down of the
financial statements, do inventory regularly and use strategies to gain more market
and be popular to public
2. Explain the two types of Marketing approaches that is TRADITIONAL &
COMTEMPORARY.

Create /establish your own product applying on how you will determine the effective
of your chosen product to these 2 approaches. Use/give your own supposedly
product. Make your own argument including the positive and the negative effects of
these approach. Below is the reference for you to be guided on this. ( 40 points)
Apply the 4Ps of Marketing

MIX

Perfume

Traditional
1.) Must have a certain stall to promote
the product
2.) Cost of store or stall can cost more
3.) Creating fliers and other printed ads
for promotional purposes
4.) Less cost for delivery charges
5.) Can be obtain easily
6.) The product itself can be tested and
you can select which one you can
purchase.
7.) In terms of expanding, me as the
business owner will cost lots of materials
for establishing a new store and hiring
some people to work with me
Digital
1.) Less expensive in terms of location
2.) Can sell the product online
3.) Can communicate with the costumers
online
4.) Delivery of the products can be
hassle or can be convenient
5.) Can work by myself
6.) Can do promotional materials easily
7.) Less expensive because you can
establish you business while you're at
home
8.) Costumers can't test and differentiate
what perfume should they get
9.) Internet connectivity will be a great
factor of establishing business through
online platforms
10.) Delivery charges may apply