PELUANG BISNIS SYARIAH

ERA DIGITAL
4.0
M. Ghozali, CEO Nujek

Universitas Yudharta, 24 Juli 2021

PORTOFOLIO USAHA

Business m
Penguatan industri hulu

B
H

B
Australia

Turkey HOBBY : Traveling

 Germany

LONDON, UK
Copenhagen, Denmark
 Short Course with TEAM @ UNSW Sydney

Lesson 1 : Dari HOBBY jadi BISNIS

Silicon Valley - USA

USA Event
 Ekspor PET
80 Ton/Bln
PT. HIMMA Solusi Persada

Lesson 2 : dari Sampah menjadi Berlian

Pengangguran terbuka Feb 2020 8,1-9,1%
Revolusi Industri Ke-4
Wajah Kegiatan Ekonomi Dunia saat Ini
Sharing economy e-Education e-Government

Cloud Collaborative Marketplace Online Health Services

Saat ini berbagai macam Smart Smart City Smart Appliances

kebutuhan manusia telah banyak Manufacturing
menerapkan dukungan internet
dan dunia digital sebagai wahana
interaksi dan transaksi
5
Deretan PROFESI-Profesi baru

Reseller
Dropshipper

Data Science
Data Mining

SEO Specialist

Content Writer
WHY BUILD
3.
Top 5 Companies of the World Today
are ‘Digital Natives’
The oil barons have been replaced by the whiz kids of Silicon Valley

Source: Visual Capitalist, 2017

Di Amerika, 80% StartUp
yang sudah dapat Pendanaan Gagal
 How to build your startup?

SAYA TIDAK PENGALAMAN

SAYA TIDAK PUNYA UANG
SAYA BELUM PERNAH MENCOBA SEBELUMNYA
TIDAK PUNYA TRACK RECORD
TIDAK PUNYA KONEKSI
TIDAK ADA YANG PERCAYA SAYA

HOW CAN I BE SUCCESSFUL ?

Bagaimana kita dapat
secara struktural
mengurangi risiko di startup
&
Meningkatkan SUCCESS Rate
 Old School method
Things we used to do
Spend a lot in
Launch
marketing

1 2 3

Plan Build Wait and Pray

3-4 months 9-12 months Time

Things we used to do Things we used to do Things we used to do

Business Plan Keep it a secret Refuse to change

2
6
 The NEW Startup school
Steve Blank Eric Ries Alex Osterwalder

The four steps to the epiphany The lean startup Business Model Generation

The Startup Owner’s Manual 7

 A continues process
Build

Learn and Test and

pivot Measure

Three phases

1 2 3
Fake Product Final Product
MVP phase
phase phase 28
1 2 3
Fake Product MVP Final Product

Is a non functional product:

- A prototype
- A landing page
- A video
- A drawing
- Power point slides
- A drawn story
29
1 2 3
Fake Product MVP Final Product

MVP = Minimum Viable Product

MVP Produk paling minimum

(prototype) untuk di tes
kepasar

30
 Fly or Die Cycle $$

$$ Final Product
Fake MVP phase
Product Phase
Phase

1 week 1 week – 4 months 3 months - ∞ Time

to 4 weeks
Die Die

31
LESSON 3 ATM : Amati Tiru Modifikasi
Kolaborasi dengan NUJEK
SERVICE ORDERS
(update 22 Maret 2021)

Merchant Resto
13.738 Restaurants
Car Driver
240.000 Orders
4.886 Drivers
173.714 Orders

Merchant Store
508 Stands
2.645 Orders

Motorcycle Driver Service Provider

29.612 Driver 752 Providers
1.405.777 Orders 4.071 Orders
Customers
266,9 ribu
Per 16 Desember 2020
Key Benefit Customer :
• Selection and Convenience. We designed the
Nujek app with a focus on simplicity, efficiency
and convenience.
• Availability. We strive to ensure that customer
can get a partners/providers when they want
one.
• Affordability. Our platform empowers customer
to choose from a broad set of services options
to easily optimize for cost, comfort and time.
• Trust and Safety. In the beginning,
our commitment every driver/provider
personally because establishing trust and safety
has always been the top priority in building a
successful community.
Partners
134,3 ribu
Per 16 Desember 2020
Key Benefit Partners :
• Flexibility. Whether someone is fully-job or side-
job, having the flexibility to work when they
choose can make a big difference.
• Income. Drivers/Providers have earned over
Rp.771,58 million
• Trust and Safety. Safety is our top priority, and
establishing a community built on trust and safety
is paramount to our success
• Extensive Support. We invest heavily in partners
support and are continuously innovating to
improve partners experiences.
Rp. 9,83 billion
Cumulative Revenue

Rp. 885,11 million

Cumulative Earnings

1,2 million
Cumulative Completed Orders

136
Cities in Indonesia
REVENUE FROM ACTIVE CUSTOMERS (2020)
1. BOTOL
Berani Optimis TENAGA Orang Lain

2. BODOL
Berani Optimis DUIT Orang Lain

3. BOBOL
Berani Optimis BISNIS Orang Lain
 - BOTOL, BOBOL, BODOL

 SIDDIQ, AMANAH, TABLIGH, FATHONAH

 Berani Ambil Resiko
8 Prinsip Bisnis Ala Rasulullah
• Jujur.
• Sopan Santun dan Hormati Pelanggan.
• Tepati Janji.
• Jangan Menjual Produk yang Buruk.
• Tidak Boleh Menjelekkan Bisnis Orang Lain.
• Dilarang Menyimpan Barang.
• Membayar Upah Para Pekerja Secara Tepat Waktu.
• Bisnis Tidak Boleh Mengganggu Ibadah.
Lima prinsip yang mesti diterapkan dalam bisnis
syari’ah, yaitu:
1. tauhid (unity),
2. Kebenaran, Kejujuran (Honesty)
3. keseimbangan (equilibrium), Keadilan Sosial
4. kehendak bebas (free will),
5. tanggung jawab (responsibility)
Apa cita-cita Anda?
Haji & Umroh kah ?
IMPIAN MENENTUKAN HASIL
Sisi Stategi Bisnis

• Layangan ; Cari Angin yang

Kuat => Pilih Bisnis yang Bagus

• UNIK ; create keunikan

• Leverage ; Digeber, replicate

@ Puncak Titlis SWISS