Final Examination

ENTRERPENEURIAL MARKETING

Name: Magdaraog, Jorge P. Section: BAENT1F

Date: July 19, 2021 Time Turn IN: 8:52 am

1. Create a successful marketing plan include your Product name and apply the
4P's of marketing mix
Price, Place Product and Promotion.
2. Analyse your market segmentation in business Plan. You’ll need to answer
important questions about your
A. business product – write the name of your business then answer the question why did
you choose this product
B. vision, -construct, write your own
C. mission – state what is the mission
c. (5) give five goals and objectives
d. Make a SWOT Analysis. Give at least
(5) Strengths
(5) Weaknesses,
(5) Opportunity
(5) Threat
Create your own marketing plan that will supports your mission. (100 points) Your
time starts now and you are given 2.5 hours to submit.
Starts here:

Good luck from Sir Y.D. G. /July 19 to 24, 2021

Answer:
4P's of marketing mix
Price - The price I set for my product is one that everyone can pay, and that our
consumers can afford. A mouth-watering NgawsBurger may be yours for as little as
39.00. We also have packaging that protects and makes available the NgawsBurger. Our
39.00 corn dog can satisfy your appetite while making you want more. Wanting more
makes you buy more and think about it. If you buy more of our products or always buy
more, you can get a big discount. We may offer more promotions and discounts in the
near future, which clients will surely love.
Place - Our products will be sold in the mall when we open a stall there. Most of our sites
are in mall food courts where a lot of people go to eat and possibly test our product. Most
of the food in the city's malls is very expensive. While shopping, our company provides
low-cost services that satisfy your appetite, allow you to relax and think more clearly.
Product - There are numerous ingredients that go into the creation of our product, which
is called NgawsBurger, including ground meat, ground beef, cheese and onions, as well
as burger buns with mayonnaise, cucumbers and tomatoes, among other things. Once
everything is mixed and finished, it resembles an incredible burger, which may be topped
with any type of sauce that the customer desires, such as catsup, mayonnaise, mustard, or
even hot sauce. And if you wish to take the NgawsBurger home with you, it will be
packaged in a box that will accommodate your burger, with the sauce available for
purchase separately.
Promotion - The NgawsBurger offers seasonal promotions throughout the year,
including a Mother's Day promotion, a Father's Day promotion, a Valentine's Day
promotion, and a Christmas Day promotion. During our Grand Opening, the first 50
customers who purchase a NgawsBurger will receive a free second burger as well as
complimentary beverages. For example, if you buy 5 pieces of NgawsBurger, you will
receive a free 5-pack of any other beverage. Our business sales can be maintained by
engaging in personal selling or using pebbles to sell our leftover products in order to meet
our sales target.
A. Business Product – This is an incredible burger that can be customised with any
sauce and topping combination that you choose. I chose this product because I know a lot
of people enjoy eating burgers, especially young and adult people, but most of them
cannot afford to do so because, even though we have different stores that sell burgers,
most of the burgers in those stores are expensive, so I came up with this product that I
sell with an affordable amount burger that looks and tastes more expensive than the
expensive burger.
B. vision - We want to be recognised as the most valued business partner in our market,
while also creating a healthy community and having an effect on our customers.
C. mission – Our goal is to create clean, nutritious, and tasty food at a reasonable price,
and have meaningful manner that will undoubtedly bring pleasure to customers.
c. (5) give five goals and objectives
1. To establish itself as one of the top brands in the sale of NgawsBurger
2. The goal is to have 15 NgawsBurger locations and franchisees.
3. Sponsor and support a charity that helps malnourished and underweight children
who cannot afford healthy meals.
4. To expand the company's operations via collaboration with top meat
manufacturers of burger patties and bread.
5. To give its clients with the highest quality meals and services that a fast food
business can possible provide them.
d. Make a SWOT Analysis. Give at least

STRENGTHS
 New and Improved Products
 Uniqueness of the Products
 Reasonable Pricing of the Products
 Availability of a Variety of
Products
 Products with a Quality Guarantee
OPPORTUNITIES
 Availability of NgawsBurger in any
season
 New Distribution Channels
 Possible Investors
 Reduce cost of entry
 New opportunities in growing
economy

WEAKNESSES THREATS
 Inflation Rate
 New entrant in Market  Changing Customer Rate
 Not Popular  Lot of Existing competitors in the
 Limited of Financial resources market
 Relies on franchises  Financial Crisis
 Limited locations  The competitive pressure