*Pre-Interrogation Assessment*

Name: S. SATYA REDDY Corporate ID: 22IW20208

Reporting Manager: Palak Patel

1) What is a sales funnel?

Answer: A sales funnel is the marketing term for the journey potential customers go through on the
way to purchase. There are several steps to a sales funnel, usually known as the top, middle, and bottom
of the funnel, although these steps may vary depending on a company's sales model.

2) What are the processes and stages involved in making a sale?

Answer: There are 7 stages in total. They are

i) Prospecting.
ii) Preparation.
iii) Approach.
iv) Presentation.
v) Handling objections.
vi) Closing.
vii) Follow-up.

3) Differentiate Marketing funnel & Sales Funnel.

Answer:

Marketing Funnel Sales Funnel

1) Marketing is an integral business function
that enables brands to increase visibility and
gain a competitive edge over the
competitors. As such, a marketing funnel is a
system that guides potential customers
through the entire journey; from the first
time they interact with a brand, all the way
to the point where they develop the urge to
buy a product or service.
1) The sales funnel can be defined as the system
that guides a sales prospect from the takeover
stage (marketing) to conversion. The funnel is at
the narrowest end of the cone-shaped marketing
funnel.
2) Sales funnel deals with the leads (from the
marketing funnel), enticing them to buy, not
once, but as often as possible.

2) Marketing funnel advertises a product or

service to give leads a reason to buy.
4) If you’re facing any objection from your leads and how are you going to overcome them

in order to convert them to a valuable customer of our corporation?

Answer: BY THREE STEPS -: 1) Plan

2) Persist

3) Convert

5) Explain the sales funnel with a real time example or a case study.

Answer: Imagine that you own an ecommerce business that sells vintage signs. You know that your
target audience hangs out on Facebook a lot and that your target customers are males and females
between 25 and 65 years of age.

You run a fantastic Facebook Ad that drives traffic to a landing page. On the page, you ask your prospect
to sign up for your email list in exchange for a lead magnet. Pretty simple, right?

Now you have leads instead of prospects. They’re moving through the funnel.

Over the next few weeks, you send out content to educate your subscribers about vintage signs, to
share design inspiration, and to help consumers figure out how to hang these signs.

At the end of your email blitz, you offer a 10 percent coupon off each customer’s entire first order.
Bang! You’re selling vintage signs like crazy. Everyone wants what you’re selling.

Next, you add those same customers to a new email list. You start the process over again, but with
different content. Give them ideas for gallery walls, advise them about how to care for their signs, and
suggest signs as gifts. You’re asking them to come back for more.

There you have it:

Awareness: You created a Facebook ad to funnel (pun intended) people to your website.

Interest: You offer something of value in exchange for lead capture.

Decision: Your content informs your audience and prepares them for a purchase.

Action: You offer a coupon your leads can’t resist, then begin marketing to them again to boost
retention.