SALES FUNNEL

 A sales funnel is a marketing concept that maps

out the journey a customer goes through when
making any kind of purchase. The model uses
a funnel as an analogy because a large number of
potential customers may begin at the top-end of
the sales process, but only a fraction of these
people actually end up making a purchase.
 STAGES INVOLVED IN MAKING A SALE
 As a prospect passes through each stage of the funnel, it
signifies a deeper commitment to the purchase goal. Most
businesses, whether online or conventional, use this model to
guide their B2C marketing efforts in each stage of the sales
funnel.

The 4 basic Sales Funnel stages are:

 Awareness
 Interest
 Decision
 Action
 MARKETING FUNNEL SALES FUNNEL

 Marketing funnel advertises  Sales funnel deals with the

a product or service to give
leads a reason to buy.
 Marketing builds the interest,
and the bottom of its funnel
marks the top of the sales
funnel.
leads (from the marketing
funnel), enticing them to buy,
not once, but as often as
possible.
 Sales funnel is powered by
marketing activities that
generate awareness to create
product demand.

IT’S GOOD TO NOTE THAT SALES AND MARKETING ARE SIMILAR IN

MANY WAYS. FOR INSTANCE, BOTH ARE ACTIVITIES THAT DEAL WITH
PSYCHOLOGY, THEY COST MONEY, AND ARE GEARED TOWARDS MAKING MONEY.
 OVERCOMING THE OBJECTIONS
Some strategies to overcome the objection:-

 Really listen to the objection

 Take the time to understand the objection
 Craft a response addressing their biggest objection
 Try to resolve their objection in real time
 Keep responses clear and to the point
 Don’t wing it
 Confirm you’ve satisfied the objection
 Create an objection management document-
 Practice the objection responses and commit them to memory
 Customize your objection list to market
 EXAMPLE FOR SALES FUNNEL
Imagine that you own an ecommerce business that sells vintage signs. You know that your target
audience hangs out on Facebook a lot and that your target customers are males and females between
25 and 65 years of age.
You run a fantastic Facebook Ad that drives traffic to a landing
page. On the page, you ask your prospect to sign up for your email list in exchange for a lead
magnet. Pretty simple, right?
Now you have leads instead of prospects. They’re moving through the
funnel.
Over the next few weeks, you send out content to educate your subscribers
about vintage signs, to share design inspiration, and to help consumers figure out how to hang these
signs.
At the end of your email blitz, you offer a 10 percent
coupon off each customer’s entire first order. Bang! You’re selling vintage signs like crazy. Everyone
wants what you’re selling.
Next, you add those same customers to a new email
list. You start the process over again, but with different content. Give them ideas for gallery walls,
advise them about how to care for their signs, and suggest signs as gifts. You’re asking them to come
back for more.