India Pet Food Market, By Pet Type, By

Food Type,
Competition Forecast & Opportunities
2012-2022

Market Intelligence . Consulting

 Ta b l e o f C o n t e n t s

S. No. Contents

1. Pet Food : An Introduction

2. Research Methodology

3. Analyst View

4. Global Pet Food Market Overview

5. India Pet Food Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value
India Pet Food Market Forecast & Opportunities, 2012-2022

5.2. Market Share & Forecast

5.2.1. By Pet Type (Dog, Cat, Fish and Other Pets)

5.2.2. By Food Type (Dry Vs. Wet)

5.2.3. By Region

5.2.4. By Leading City

By Point of Sale (Dedicated Pet Store, Supermarket/Hypermarket, Online Retail &

5.2.5.
Others)

5.2.6. By Company

6. India Dog Food Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

2
6.2.1. By Food Type (Dry, Treats, Wet & Others)
© TechSci Research
 Ta b l e o f C o n t e n t s

S. No. Contents

6.2.2. By Dog Lifecycle (Pup, Adult & Senior)

6.3. Product Benchmarking

6.4. Pricing Analysis

7. India Cat Food Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Food Type (Dry, Wet & Treats)

India Pet Food Market Forecast & Opportunities, 2012-2022

7.2.2. By Cat Lifecycle (Adult, Kitten & Senior)

7.3. Product Benchmarking

7.4. Pricing Analysis

8. India Fish Food Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Food Type (Flake & Pellet, Freeze-Dried & Others)

8.3. Product Benchmarking

8.4. Pricing Analysis

9. India Other Pet Food Market Outlook

9.1. Market Size & Forecast

3
9.1.1. By Value
© TechSci Research
 Ta b l e o f C o n t e n t s

S. No. Contents

10. Supply Chain Analysis

11. Import and Export Analysis
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends & Developments
13.1. Increasing Online Marketing
13.2. Aggressive Marketing and Promotional Strategies
India Pet Food Market Forecast & Opportunities, 2012-2022

13.3. Augmenting Focus towards Vegetarian Pet Food Products

13.4. Surging Product Innovation
13.5. Rising Demand for Organic Pet Food
14. Policy & Regulatory Landscape
15. India Economic Profile
16. Competitive Landscape
16.1. Competition Outlook
16.2. Company Profiles
16.2.1. Mars International India Private Limited
16.2.2. Indian Broiler Group
16.2.3. Gitwako Farms (I) Pvt. Ltd.
16.2.4. Venky’s (India) Ltd.
16.2.5. Avanti Overseas Private Limited
4
16.2.6. Perfect Companion Group Co., Ltd.
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 Ta b l e o f C o n t e n t s

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16.2.7. Cuddle Up Diet Products Pvt. Ltd.

16.2.8. Bharat International Pet Foods Pvt. Ltd.

16.2.9. Sernea Enterprises

16.2.10. Agro Food Industries

17. Strategic Recommendations

18. About Us & Disclaimer

India Pet Food Market Forecast & Opportunities, 2012-2022

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© TechSci Research
 List of Figures

S. No. Title

Figure 1: Global Pet Dog Population, By Select Country, 2016 (Million Dogs)

Figure 2: Global Pet Cat Population, By Select Country, 2016 (Million Cats)

Figure 3: Global Pet Bird Population, By Select Country, 2016 (Million Birds)

Figure 4: Global Pet Fish Population, By Select Country, 2016 (Million Fish)

Figure 5: India Pet Food Market Size, By Value, 2012-2022F (USD Million)

Figure 6: India Pet Food Market Share, By Pet Type, By Value, 2012-2022F

Figure 7: India Pet Food Market Share, By Food Type, By Value, 2012-2022F

Figure 8: India Pet Food Market Share, By Region, By Value, 2012-2022F

India Pet Food Market Forecast & Opportunities, 2012-2022

Figure 9: India Pet Food Market Share, By Leading City, By Value, 2012-2022F

Figure 10: India Pet Food Market Share, By Point of Sale, By Value, 2012-2022F

Figure 11: India Pet Food Market Share, By Company, By Value, 2016

Figure 12: India Pet Food Market Share, By Company, By Value, 2022F

Figure 13: India Dog Food Market Size, By Value, 2012-2022F (USD Million)

Figure 14: India Pet Dog Population (Thousand Dogs) & Dog Owing Households (% of Total Households), 2011-2016

Figure 15: India Dog Food Market Share, By Food Type, By Value, 2012-2022F

Figure 16: India Dog Food Market Share, By Dog Lifecycle, By Value 2012-2022F

Figure 17: India Cat Food Market Size, By Value, 2012-2022F (USD Million)

Figure 18: India Pet Cat Population (Thousand Cats) & Cat Owing Household (% of Total Households), 2011-2016

Figure 19: India Cat Food Market Share, By Food Type, By Value, 2012-2022F
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Figure 20: India Cat Food Market Share, By Cat Lifecycle, By Value, 2012-2022F
© TechSci Research
 List of Figures

S. No. Title

Figure 21: India Fish Food Market Size, By Value, 2012-2022F (USD Million)

Figure 22: India Fish Food Market Share, By Food Type, By Value, 2012-2022F

Figure 23: India Other Pet Food Market Size, By Value, 2012-2022F (USD Million)

Figure 24: India Dog or Cat Food Imports and Exports, By Value, 2012-2016 (USD Million)

Figure 25: India Dog or Cat Food Imports, By Top 5 Countries, By Value, 2016 (USD Million)

Figure 26: India Dog or Cat Food Exports, By Top 5 Countries, By Value, 2016 (USD Million)

Figure 27: India Pet Food Imports and Exports, By Value, 2012-2016 (USD Million)

Figure 28: India Pet Food Imports, By Top 5 Countries, By Value, 2016 (USD Million)
India Pet Food Market Forecast & Opportunities, 2012-2022

Figure 29: India Pet Food Exports, By Top 5 Countries, By Value, 2016 (USD Million)

Figure 30: India Middle-Class Population, 2016 & 2025F (Million)

Figure 31: India Television Advertising Market Size, 2012-2016 (USD Million)

L i s t o f Ta b l e s

S. No. Title
Table 1: India Dog Food Average Selling Price (ASP), By Select Brand & Product, 2016 (USD)
Table 2: India Cat Food Average Selling Price (ASP), By Select Brand & Product, 2016 (USD)
Table 3: India Fish Food Average Selling Price (ASP), By Select Brand & Product, 2016 (USD)
Table 4: Internet Users (Million) and Internet Penetration (%) in India, 2012-2016
Table 5: India Number of Smartphone Users, 2012-2016 (Million)

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© TechSci Research
 Pe t Fo o d : A n I n t ro d u c t i o n

Food specifically manufactured for consumption by pets. Pet food can be a plant
Pet Food or animal material which is usually intended for different types of pets.

Fish food has been majorly

Dog food has been majorly
categorized as dry, wet, treats,
semi-moist, dental care,
supplements, etc.
Pet Food: An Introduction
Cat food has been majorly
categorized as dry, wet,
treats, semi-moist,
supplements, etc.
categorized as flake &
pellet, freeze-dried, frozen,
spirulina/dried seaweed,
live food, algae & other
green foods, etc.

Other Types of Pets

8
© TechSci Research
 Research Methodology

All collected Various aspects of the

Information regarding
information was then market were The analyzed
India pet food market
validated through comprehensively information was then
was gathered through
multiple sources and monitored and presented in a
primary research
surveys with data warehouses in analyzed by the team chronological order to
manufacturers, order to present the of industry experts. depict a meaningful
retailers, and most accurate and TechSci Research also and clear picture of
distributors globally, precise market identified and analyzed India pet food market.
followed by exhaustive
information about trends, drivers and
secondary research.
India pet food market. challenges in India pet
food market.

Evaluation
Research & Analysis Presentation
Validation
Research Methodology

9
© TechSci Research
 Industry Brief

Mars International Leading INR 1460 Cr Pet Food Market in India

According to TechSci Research report, “India Pet Food Market By Pet Type, By Food Type, Competition Forecast & Opportunities, 2012 –
2022”, pet food market in India is projected to exhibit a CAGR of over 18% during 2017-2022, on account of evolving pet food demand
from middle class population, increasing pet population and influence of western culture. In addition, augmenting pet ownership,
specially among nuclear families for security reasons and declining pets’ death rate are also estimated to contribute to the market in the
coming years. According to National Council of Applied Economic Research, in 2016, middle class population in India stood at 267
million, which is expected to reach 547 million by 2025. As per TechSci Research Estimates, in 2016, the country held a pet dog
population of 16,136.07 thousand, whereas dog owning households exhibited a percentage of 5.55%, thereby indicating a positive
future for the market.

Rising dog population and perception of being them as the best companions have led the pet owners to spend more on healthy
functional dog foods, which are widely available in the market, hence, dog food holds a majority share in India pet food market and is
anticipated to continue its dominance through 2022. The second largest share is controlled by cat food followed by fish food and others.
Among the food types, dry food is considered as the most convenient type of food, for storage and feeding and this food type
commanded the market in 2016, however, its share is forecast to observe a marginal downturn by 2022, on the back of escalating
demand for wet food as it is good source of hydration.
India Pet Food Market Outlook

“Increasing online marketing, improving pet adoption rate and growing awareness to provide balanced & nutritious diets to pets are
projected to drive the market during the forecast period. Besides that, introduction of innovative products, rising sense of social
responsibility, accelerating urban population, and elevating demand for organic and vegetarian pet food products are likely to positively
impact the market over the course of next five years. Moreover, evolving demand from dedicated pet stores, especially in the country’s
south region, is among other major factors likely to have a positive influence over the growth in the coming years.”, said Mr. Karan
10
Chechi, Research Director with TechSci Research, a research based global management consulting firm.
© TechSci Research
 Sample Data - Snapshot

Table 3: India Fish Food Average

Figure 1: Global Pet Dog Population, By Select Country, Figure 12: India Pet Food Market Share, By Company, Selling Price (ASP), By Select Brand &
2016 (Million Dogs) By Value, 2022F Product, 2016 (USD)

USA 16 ASP
Mars Product Units
(USD)
Brazil 15 Others, International India
Pvt Ltd , 15% Taiyo Turtle Stick Dry
25% Tortoise Food
X X
China 14
Taiyo Grow Dry Fish
Russia 13 X X
India Food
Japan 12 n
Australian Blackworms
Broile
Philippines Plus Spinach NA Fish X X
11 Avanti Overseas r Food
Private Limited, Grou
India 10 15% p, Taiyo Pluss Discovery
X X
Argentina 9 15% Xtream Gold Fish Food

UK 8 Taiyo Red Rose Fish Food X X

France 7 Gitwako Farms

Sera Pond Mix Royal Fish
Venky's India Ltd.,… (I) Pvt. Ltd., Food
X X
15%
Seachem Reef Zoo
Figure 7: India Pet Food Market Share, By Food Type, By Value, X X
Plankton Fish Food
2012-2022F
75%75%75%75%75%75%75%75%75%75%75% Taiyo Okena Speedy Red
X X
Fish Food

25%25%25%25%25%25%25%25%25%25%25% Figure 21: India Fish Food Market Size, By Value, 2012-2022F (USD
Million)
Global Pet Food Market Overview

2012 2013 2014 2015 2016 2017E 2018F 2019F 2020F 2021F 2022F
CAGR 2017E-2022F
CAGR 2012-2016
Dry Wet By Value
By Value
X%
Figure 18: India Pet Cat Population (Thousand Cats) & Cat Owing X%
480
Household (% of Total Households), 2011-2016
360 400 440
240 280 320
0.50%
900 910 920 930 940 0.60%
950 160 200
80 120
0.40%

2017E

2018F

2019F

2020F

2021F

2022F
2012

2013

2014

2015

2016
0.30%
0.20%
11
0.10%
Source: XXXXX
2011 2012 2013 2014 2015 2016
Note: These are dummy figures; please purchase our report for actual data © TechSci Research
Pet Cat Population (Thousand Cats) Cat Owing Household (%)
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Competition Forecast & Opportunities 2012-2022

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