​1.

How often do you buy products/

services online vs. in-store?
a) Only online
b) Mostly online, occasionally in-store
c) Half online, half in-store
d) Mostly in-store, occasionally online
e) Only in-store

2. What factors influence your decision

to purchase a product/service?
a) Price
b) Quality
c) Brand reputation
d) Convenience
e) Availability
f) Personal values
g) Reviews and ratings
h) Promotions and discounts

3. How important is brand loyalty when

making purchasing decisions?
a) Very important
b) Somevwhat important
c) Not important

4. Do you prefer to buy from companies

that have environmentally sustainable
practices?
a) Yes
b) No
c) It depends on the product/service

5. How do online reviews and ratings

impact your purchasing decisions?
a) They heavily influence my decision
b) They somewhat influence my decision
C) I don't have any influence 

6. How important is customer service

to your purchasing decisions?
a) Very important
b) Somewhat important
c) Not important

7. Do you prefer to shop with local or

small businesses rather than larger,
well-known companies?
a) Yes, I prefer to shop with local or
small businesses
b) No, I prefer to shop with larger,
well-known companies
c) It depends on the product/service

8. How much research do you

typically do before making a
purchasing decision?
a) A lot, I like to be well-informed before
making a decision
b) Some, but not extensive research
c) Very little, I usually make decisions
based on instinct or previous
experience.