Questionnaire on branding

Brand perception
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1. Describe what does brand mean to you?

_____________________________________________
2. Do you buy only branded product?
a) Yes always
b) Never
c) Only when quality is important
d) Rarely
3. Are you a loyal customer for the product you buy?
a) Yes always. I stick to the same product
b) Never.I keep experimenting with new product.
c) Only for quality products. Where it is a commodity.I choose the least-priced
products.
4. Are you a price sensitive consumer?
a) Yes
b) No
5. Will you stick to the same product. If their price is increased (and you are
loyal customer to the product)?
a) Up to a certain limit in price increase
b) Yes. Irrespective of the price increase
c) No. I may look for different products
6. Which of the following , according to you, help build a good brand image?
a) Quality
b) Communication strategies
c) Competitive pricing
d) Good value added service
e) Free trails and discounts
f) Others
If others, please specify___________________________________
7. Are a popular celebrities good brand ambassadors and is investing in them a
good stratergy?
a) Sometimes. May be
b) No. no

c) Yes. Yes
d) Rarely. Not sure
8. Do you use the products because they are most available?
a) Yes.
b) No.
c) Mostly.
9. Does county of orgin affect your product purchase decision?
a) Yes
b) No
10.Does association of product with a particular group of company lead to
preference for such products?
a) Sometimes
b) Always
c) Never
11.Do you think sponsorships help them build a stronger brand?
a) Yes.
b) No
c) Dont know
12.What do you think about rankings of products?
a) They are based and influenced
b) They are fair and give a true picture.
c) They are not fully reliable.
13.How much do you care about using brands?
a) Slightly.
b) Strongly
c) Not much
d) Never
14.Where have you seen advertisement for brand products?
a) Television.
b) Internet.
c) Radio
15.Which factor influence your choice for branded products?
a) Price
b) Product quality
c) Advertisement/promotion
d) Style