Questionnaire

The main objective of the study is to analyse the effect of advertising and
advertising strategy case study.

1. You belong to which age group.

16 25
26 40
40 above

2. Do you see Advertisements on Television?

Yes
No
3. Which is the best Television Advertisement you have seen lately.
____________________________________________________
4. Which is the most creative television advertisement according to you.
____________________________________________________
5. Do the Television advertisement persuades you to buy their product?
Yes
No
6. Do you think Television Advertisement effects our life style?
Yes
No
7. What does every successful Advertisement film convey?
Persuades to buy or try their product.
Leave an impact on our mind and heart.
You enact the character, love the soundtrack, and repeat the punch
dialogues.
Others

8. Mention the Television Advertisement which annoyed you .Why?

____________________________________________________________

HARPIC- THE HARPIC CHALLENGE

9. Do you like the Above Television Advertisement of HARPIC?

Yes
No
10.What do you like/dislike in this Advertisement?
________________________________________________

11.Which element of the Above Advertisement made a long term impression

on you?
1. Was the HARPIC advertisement a Failure or Success?
Success
Failure

13.What was the reason behind its Success or failure? Pls. Mention.
______________________________________________________
14.Did the Advertisement persuaded you to buy the product-HARPIC?
Yes
No
15.Does the HARPIC Advertisement tells you a Story?
Yes
No
16.According to you was anything inappropriate in the HARPIC Television
Advertisement. Pls. Mention.
_________________________________________________________
17.Does the Advertisement Annoys you.
Yes
No
18.How do the HARPIC advertisement appeal to your emotions?
Found a solution.
Not again.
Interesting.
19.Was the Advertisement successful to establish the Brand name of the
product?
Yes
No

20.How many times in a day do you get to see the same Advertisement?
1-2 times
4-5 times
5 and above

AIRTEL CHALLENGE

21.Do you like the Above Television Advertisement of AIRTEL 4G?

Yes
No
22.What do you like/dislike in this Advertisement?
________________________________________________

23.Which element of the Above Advertisement made a long term impression

on you?
24.Was the AIRTEL 4G advertisement a Failure or Success?
Success
Failure
25.What was the reason behind its Success or failure? Pls. Mention.
______________________________________________________
26.Did the Advertisement persuaded you to buy the product- AIRTEL 4G?
Yes
No

27.Does the AIRTEL 4G Advertisement tells you a Story?

Yes
No
28.According to you was anything inappropriate in the AIRTEL 4G
Television Advertisement. Pls. Mention.
_________________________________________________________
29.Does the Advertisement Annoys you.
Yes
No
30.How do the AIRTEL 4G advertisement appeal to your emotions?
Found a solution.
Not again.
Interesting.
31.Was the Advertisement successful to establish the Brand name of the
product?
Yes
No

32.How many times in a day do you get to see the same Advertisement?
1-2 times
4-5 times
5 and above

Flipkarts Big Billion sale

33.Do you like the Above Television Advertisement of FLIPKART-BIG

BILLION SALE?
Yes
No
34.What do you like/dislike in this Advertisement?
________________________________________________

35.Which element of the Above Advertisement made a long term impression

on you?
36.Was the FLIPKART advertisement a Failure or Success?
Success
Failure
37.What was the reason behind its Success or failure? Pls. Mention.
______________________________________________________
38.Did the Advertisement persuaded you to buy the product- FLIPKART?
Yes
No
39.Does the FLIPKART Advertisement tells you a Story?

 Yes
No
40.According to you was anything inappropriate in the FLIPKART
Television Advertisement. Pls. Mention.
_________________________________________________________
41.Does the Advertisement Annoys you.
Yes
No
42.How do the FLIPKART advertisement appeal to your emotions?
Found a solution.
Not again.
Interesting.
43.Was the Advertisement successful to establish the Brand name of the
product?
Yes
No

44.How many times in a day do you get to see the same Advertisement?
1-2 times
4-5 times
5 and above

FEVICOL KA MAJBOOT JOD

45.Do you like the Above Television Advertisement of FEVICOL?

Yes
No
46.What do you like/dislike in this Advertisement?
________________________________________________

47.Which element of the Above Advertisement made a long term impression

on you?

48.Was the FEVICOL advertisement a Failure or Success?

Success
Failure
49.What was the reason behind its Success or failure? Pls. Mention.
______________________________________________________
50.Did the Advertisement persuaded you to buy the product- FEVICOL?
Yes
No

51.Does the FEVICOL Advertisement tells you a Story?

Yes
No
52.According to you was anything inappropriate in the FEVICOL Television
Advertisement. Pls. Mention.
_________________________________________________________
53.Does the Advertisement Annoys you.
Yes
No
54.How do the FEVICOL advertisement appeal to your emotions?
Found a solution.
Not again.
Interesting.
55.Was the Advertisement successful to establish the Brand name of the
product?
Yes
No
56.How many times in a day do you get to see the same Advertisement?
1-2 times
4-5 times
5 and above

Do the audience feel the sale of the product increases due to the TV commercial
of that particular product?
Can the audience give brief about the ad to find the element which the audience
get.

Was the advertisement successful to establish the Brand name of the product.

How many times in a day do you get to see the same Advertisement.

Does the Advertisement make u glue to ur seats or u tend to move away from
the television sets.

How do the Fevicol advertisment appeal to your emotions?

According to you was anything inappropriate in the Flipkart TV commercial.

Does the television Advertisement of Flipkart tells you a story.

Did the Addvertisemnt persuaded you to buy the product of the same brand

Does the Advertisemnt Annoys you.

People reaction on these particular advertisement campaign.

Harpic
Airtel 4G
Fevicol
Flipkart

[What is the impact and your opinion on Fevicol Advertisement?]

[Which Ad film doesnt Bore you? Why?]
[What does every successful Ad film convey?]
What makes an Ad film failure?] [
[What is the special ingredient of a successful Ad film?]

People reaction on these particular advertisement campaign.

Harpic
Airtel 4G
Fevicol
Flipkart

You belong to which age group.

Do you see Advertisements on television.

Why do you like/dislike in the Advertisemnt.

What element in the Ad made an long term immpression on the you.

Do the audience feel the sale of the product increases due to the TV commercial
of that particular product?
Can the audience give brief about the ad to find the element which the audience
get.

Was the advertisement successful to establish the Brand name of the product.

How many times in a day do you get to see the same Advertisement.

Does the Advertisement make u glue to ur seats or u tend to move away from
the television sets.

How do the Fevicol advertisment appeal to your emotions?

According to you was anything inappropriate in the Flipkart TV commercial.

Does the television Advertisement of Flipkart tells you a story.

Does this Television Advertisement persuaded you to buy the product of the
same brand.

Does this television Advertisemnt Annoys you.

Reason It.

Flipkarts Big Billion sale

Why do you like/dislike in the Advertisemnt.

What element in the Ad made an long term immpression on the you.

Do the audience feel the sale of the product increases due to the TV commercial
of that particular product?
Can the audience give brief about the ad to find the element which the audience
get.

Was the advertisement successful to establish the Brand name of the product.

How many times in a day do you get to see the same Advertisement.

Does the Advertisement make u glue to ur seats or u tend to move away from
the television sets.

How do the Fevicol advertisment appeal to your emotions?

According to you was anything inappropriate in the Flipkart TV commercial.

Does the television Advertisement of Flipkart tells you a story.

Does this Television Advertisement persuaded you to buy the product of the
same brand.

Does this television Advertisemnt Annoys you.

Reason It.