UNIT 7 – Lesson 2

OBJECTIVES:
Learn about advertisement vocabulary
and the differences between So & Such
VOCABULARY
1. Consumers / Target Audience
2. Slogan / Jingle
3. Commercial / Billboard
4. Brand Name / Logo
 s e pro
dor m ote
e n
Persuade
impl r o v e
y p
Identify the vocabulary word that matches
each example:
-A clothing company shows a man wearing one of
their suits being hired for a job: It’s imply

-A professional baseball player is paid to wear a brand of

athletic shoe and to recommend it in a TV ad: It’s endorse

-A toothpaste company mentions a scientific study that shows

that its toothpaste makes teeth 50 percent whiter in two
months.prove
It’s

-A soft drink company gives away free cans of their new cola
at sports event. It’s
promote
A brand name is a text; a logo is a design which may
or may not include text.

A commercial is a short television or radio advert; a

billboard is a large board used to display adverts on
posters outside, e.g. beside a road.

Consumers are people who use commercially

produced goods, the target audience are the people
advertisers think will be interested in their product.

A slogan is a short, memorable phrase or sentence that

consumers will associate with a product; a jingle is a
new slogan set to music (or possibly just music
without text).
 brand name
logo

target audience

commercials consumers
LISTENING
 Video
What is the purpose of ad?
What is your opinion about it?
Does it achieve its target?
CHILDREN
REACT
• What do you think of this
video?
• Do you think the boys acted
correctly?
 WHAT DO THESE EXPRESSIONS MEAN?
It gets on my nerves
It blows me away

It cracks me up
It chokes me up
• Enjoyable ads
Mention an
enjoyable ad you
remember.
• Annoying ads
Mention an ad
you disliked and
remember.
COMMERCIAL ADS

https://www.youtube.com/watch?v=rjWoRd4OMZw https://www.youtube.com/watch?v=3YnLn7bIgO4 https://www.youtube.com/watch?v=0WySfa7x5q0

brand name
rhyme

without

benefit

competitors
a.4
b.3
c.5
d.1 and 2
GRAMMAR
 such an annoying jingle

so weird

so long that nobody could remember it

such a fantastic commercial yesterday that I couldn’t stop thinking about it

Which do you consider are some of the
effects of advertising? (Think about
television, radio, the internet, magazines,
newspapers, billboards, internet pop ups,
etc…) Make notes
• In my opinion
• The way I see it
• If you want my honest opinion
• According to…(person’s name)
• If you ask me…
GROUP TASK
• DECIDE THE PRODUCT YOU WILL
ADVERTISE
• HOW MUCH WILL IT COST?
• WHERE WILL YOU SELL YOUR
PRODUCT? WHICH IS YOUR TARGET
MARKET?
• WHERE AND HOW WILL YOU ADVERTISE
IT? WILL YOU USE A SLOGAN? FAMOUS
PEOPLE?
• ORGANIZE YOUR PRESENTATION, EACH
MEMBER IN THE GROUP MUST TALK AT
THE MOMENT OF GIVING YOUR
PRESENTATION.
 What have we learnt today?
OBJECTIVES:
Learn about advertisement vocabulary and
the differences between So & Such
What can you do with what you have learned today?
UNIT 7 – Lesson 2
When can you use it?

Give two examples…