RESEARCH OBJECTIVE AND RESEARCH QUESTIONS:

The research objective are: The factors that influence customer while purchasing the
product and how does it affect their decision and what are the factors that influence
adoption process of consumers (of really new products or innovation adoption). It will
help us to find that demographic factors, culture, past experiences, beliefs and
innovativeness in the variable plays an important role in adoption process.

https://docs.google.com/forms/d/1xaba5uaoPbaDRcCEkEcQfZe17cNfYU9NCYZXkVZC
42g/edit#responses
NAME:

o Age group

o 15-25
o 25-35
o 35-45
o 45 and above

o Gender

o Female
o Male
o third gender

o Occupation

o student
o service
o business/self employed
o housewife
o professional worker( CA, DR, ETC)

o Education

o high school
o graduate
o post gradute
o profession

o Marital status

o married
o single
o divorced
o widow

o Number of dependent
o o
o 1
o 2
o more than 2

o Yearly income
o below 10 lakhs
o 10 lakhs- 20 lakhs
o 20 lakh- 30 lakh
 o 30 lakh - above


 What makes you recommend a product to others?
-good experience -durability -innovativeness -quality

 You prefer buying products :

-online -stores -both

1. Rate the factors that influence your purchase decision?

Least influencing influencing Most influencing

Offers and discounts

Store layout/ web page
layout

Fashion
Uniqueness
Quality
Good salesmanship
Availability of variety of
goods
economic
Locality (where it is
available)
Innovation(perceived
newness)
Familiarity (experience)
Personal satisfaction
status

2. Rate yourself in various adopter categories of a product:

agree disagree Maybe

buy the product when
majority of the
population already has
the product
 Adopt’s the product
after seeing that the
product is successful in
market
Adopt’s the product or
technology before
others
like trying new ideas,
goods and services as
and when they are
launched
hesitate buying new
products and usually
avoid change

3.Do you understand the meaning of consumer adoption process?

- Yes -no

4.Do financial conditions matter while adopting a product ?

-Yes - no

5.By what source do you get inspired to follow a adoption trend?

 Influencers
 Advertisement
 Brand image
 Mouth publicity

https://docs.google.com/forms/d/1xaba5uaoPbaDRcCEkEcQfZe17cNfYU9NCYZXkVZC42g/edit
Extra questions

Question related to Purchase Decision

a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly

I) I am often feel confused because there are

many brands to choose ( )

2) The more information about dress I learn, it is harder

to choose the best ( )

3) It always confuses me when I have much information

on different brands. ( )

4) I look carefully to find clothes with the best value for money ( )

5) I carefully calculate how much I spent for shopping dresses ( )

6) I want to materialize the purchase through single

payment / credit purchase ( )

7) I always evaluate the product the product and

proportionate price ( )
Impulsiveness / Careless Buying

a) Strongly Agree h) Agree c). Neutral d) Disagree c) Strongly Disagree

I should plan my purchase more carefully than I do ( )

2 I am not meticulous when purchasing ( )

3 Often I make careless purchase and later I wish I had not ( )

4 I take time to shop carefully for best buys ( )

I carefully watch how much I spend ( )

6 I never go to the shop, I purchase only through

sales representative

Psychographic Questions

How often do you purchase _______?

How long does it take you to make a buying decision?

What is your typical budget for _______?

How far would you travel to make the purchase?

Benefits Questions

What features do you look for when you purchase _______?

What specific benefits do you look for in _______?

What problems motivate you to purchase _______?

What needs are you trying to meet when you purchase _______?

How do you hope _______will make your life better?

2. When a product first enters the market, I am among the :

 First to purchase the product

 Early majority of purchasers

 The great majority of purchasers

 Late majority of purchasers

 Last to purchase the product