Survey Report on Antibacterial Soap

Dettol
Social influence
Overall trend from the study is that advertisement was found to be
influencing the purchasing behaviour of consumers. The result
elucidate the customers are aggravated to purchase bathing soap
because of the advertisement, word of mouth publicity, personality
etc.

• About 80% of the customers are influenced by the

advertisement.
• Most of the customers are influenced by the TV
advertisements. And the remaining are influenced by
shopkeeper.
• About 50% of the customers consider the recommendation
from family and friends for best options.
• Most of the customers are satisfied and are ready to
recommend the brand.
• Majority of the customers are in neutral opinion in case of
influence of others when selecting a brand.

Conclusion
From the above data, we can conclude that half of the customers are
influenced by family, friends and most of them are influenced by
promotions ideas of brand.
Quality
When it comes to making a good bar of soap there are 5 qualities
that most soap makers formulate their soap recipe for: bubbly,
cleansing, hardness, conditioning and creamy.

• 90% of the customers aren’t agree with the opinion that

antibacterial (Dettol) soap makes harsh in skin.
• All of the customers in sample size are satisfied with the quality
of the brand.
• Most of the customers are agree with the preference of
antibacterial soap than normal soap in this pandemic time.
• Half of the customers are satisfied and the remaining have the
neutral opinion with the affordability of the brand.

Conclusion
From this details, we can understand that most of the customers are
satisfied with the quality, price and other factors that affect
customer satisfaction of the brand of soap.

Features
Customers will give importance to the appearance of products.
That’s why we consider colour and fragrance in this survey.

• About 90% of the customers are giving importance to soap

fragrance.
 • Among this 90% customers, 60% of them are interested in
fragrance of sandal and remaining 40% are giving importance
to fragrance of ayurvedic.
• Most of the customers prefer white colour in this brand.
• All of the customers in sample size are not interested to switch
the brand.

Conclusion
From this, we can conclude that every customers are satisfied with
the features of brand that provided.