QUESTIONNAIRE

I Denny O Y, a student from Acharya Bangalore Business School (ABBS), in my 3 rd semester of

MBA, request you to respond to this questionnaire below. The responses will be used for
academic purposes only and will be kept confidential. The survey will help me in understanding
“A STUDY ON INTERNET MARKETING AND ITS IMPACT ON ONLINE BUYERS” and i request you to
provide accurate information.

OBJECTIVES OF THE STUDY

• To know the role of internet marketing in the modern world

• To understand how digital marketing is influencing online buying choice

• To know the challenges and risks in on online buying

Name: ______________________________

Age Group (years):

a) Below 18 b) 18-25 c) 25-35

d) 35-50 e) above 55

What is your current employment status?

a) Public Sector Employee b) Private Sector Employee c) Self Employed

d) Student e) Unemployed

 1. Do you have access to the internet?

a) Yes b) No

 2. Where do you use the internet mostly ?

a) At home
b) At work
c) At public facilities
d) Other
 3. How many years are you using the internet?

a) 1-5 years
b) 6-10 years
c) 11-15 years
d) 15+

 4. How many hours per week do you use the internet?

a) less than 5 hours

b) 6-10 hours
c) 11-15 hours
d) 16-20 hours
e) 20+

 5. What do you use the internet for?

a) Information
b) Entertainment
c) Finance
d) Shopping
e) Communication

 6. Have you ever bought products/services online?

a) Yes b) No

 7. What types of products/services do you buy online?

b) Event tickets
c) Clothes
d) Consumer electronics
e) Hotel/Travel booking
f) Groceries
g) Books
h) Other
  8. How often do you buy products/services online?

a) Extremely often
b) Very often
c) Moderately often
d) Not at all often

9. Please indicate your degree of agreement with the following statements ( )

STRONGLY AGREE AGREE NEUTRAL DISAGREE STRONGLY DISAGREE

1 2 3 4 5

1 2 3 4 5

Online shopping is time saving

Online shopping is convenient

The internet is my first choice

When I need any type of product / service

The ‘look’ of an online retailer website is

Appealing to me

10. Does online reviews play any role before making any purchase decision?

a) Yes b) No

11. The importance of Internet Marketing according to you is:

a) Very Important b) Not Important

12. According to you Internet Marketing increases Brand Recall and Visibility of a

product.

a) Very likely b) Not likely

13. You think Internet Marketing will Grow because:

α) Internet and Mobile Usage are increasing

β) The TV will soon become Internet based because of IPTV

χ) Traditional Marketing Costs are increasing

δ) Easy Accessibility and Knowledge about any product from anywhere

14. Do you find Traditional Marketing more reliable than Internet Marketing:

a) Yes b) No

15. Do you agree to the fact that The Development Status of a country is an important

factor for success of Internet Marketing:

a) Strongly agree b) agree d) neutral

e) disagree f) Strongly disagree

16. where do u see the information/advertisement about products on services . Rank

them below as per your preference on the scale of 1-6

Google/Search engine market

Socialmedia websites

E-mail Marketing

Chat bot Marketing

Blog Based Marketing

17. which of the following social media websites do you visit most frequently?

a) Whatsapp
b) Facebook
c) Twitter
d) Instagram
e) Other (Please specify)

18. Can payment frauds hamper effect of Internet Marketing?

 a) Yes c) No

19. Do u experience any delay in delivery of products while doing online shopping ?

a) Yes b) No

20. Have you ever undergone any bad experience in while surfing the internet ?

a) Yes b) No

21. Do you think the online products are more expensive than those sold in retail
store?

a)Yes b) No

22. Do you feel lack of privacy while doing online buying

a) Yes b) No

23. How important are the following characteristics for your online purchasing
process ?

Very important Important Neither Important/ Unimportant Very

unimportant
Nor unimportant
1 2 3 4 5

Risk of credit card transactions

Risk of identity theft

Difficulty in returning products/items

Risk of not getting what I paid for

Not skillful with internet

Lack of trustworthiness of Vendors

You are:

a) Public Sector Employee b) Private Sector Employee c) Self Employed

d) Student e) Unemployed

Sex:

a) Male b) Female

1) You Browse the Internet daily?

a) Yes b) No

2) You spend how much time on internet in one day (in hours)?

a) Less than 2 b) 2-4 c) 4-6

d) more than 6

3) Your chief purpose of surfing the internet is:

a) Office work b) Fun and Frolic c) Social networking

d) Education andNews e) online shopping f) other

4) The importance of Internet Marketing according to you is:

a) Very Important b) Neutral c) Not Important

5) According to you Internet Marketing increases Brand Recall and Visibility of a

product.

a) Yes b) cant say c) No

6) Are you a online buyer?

a) Yes b) No

7) Does online reviews play any role before making any purchase decision?

a) Yes always b) sometimes c) No never

8) Have you ever subscribed for any RSS feeds on a website for regular updates?

a) Yes b) No

9) Do you think RSS Feeds are good source of updating yourself?

a) Yes b) No

10) Do you give any attention to E-mail advertisements and Promotions.

a) Yes b) Sometimes c) No

11) Do you access your Spam Folder?

a) Yes always b) Sometimes c) No Never

12) Does Online Advertisements/promotions/offers irritate you?

a) Yes Always b) Sometimes c) No Never

13) You think Internet Marketing will Grow because:

α) Internet and Mobile Usage are increasing

β) The TV will soon become Internet based because of IPTV

χ) Traditional Marketing Costs are increasing

δ) Easy Accessibility and Knowledge about any product from anywhere

14) Do you agree that internet marketing is a revenue generator?

a) Yes Of course b) can not say c) No

15) Can payment frauds hamper effect of Internet Marketing?

a) Yes b) yes but very less c)may be d) no

16) Do you find Traditional Marketing more reliable than Internet Marketing:
a) Yes b) No

17) Do you agree to the fact that The Development Status of a country is a important

factor for success of Internet Marketing:

a) Strongly agree b) somewhat agree c) Neutral d) somewhat

disagree

ε) Strongly disagree

18) Rank the below mentioned Internet Marketing methods according to the order of

your preference on the scale of 1-6:

Methods Ranks

Search Engine Marketing

Affiliate Marketing

E-mail Marketing

Viral Marketing

RSS Marketing

Blog Based Marketing

”
Personal Information:-
Name:-
Gender:-
Age:-
Income:-

Do you like Advertisements?

€ Yes

Informative

Entertaining

Creates awareness

€ No

Irritating

Annoying

Waste of time

How much time do you spend……?

TV, Movies € < 1hr € 1 - 2hrs € 2 - 4hrs € 4 - 6hrs € > 6hrs

Newspaper, Mags € < 1hr € 1 - 2hrs € 2 - 4hrs € 4 - 6hrs € > 6hrs

Radio € < 1hr € 1 - 2hrs € 2 - 4hrs € 4 - 6hrs € > 6hrs

Internet € < 1hr € 1 - 2hrs € 2 - 4hrs € 4 - 6hrs € > 6hrs

8. Do you see/check online ads/mails when you surf the internet?
€ Never € sometimes € depends on ad € often € every time

6.Do you think that the face of advertising is transforming in terms of

technological and cultural impact?

Distribution of internet users worldwide as of 2019,

by age group
• 18-24 18%

• 25-34 32%

• 35-44 19%

• 45-54 14%

• 55-64 10%

• 65+ 7%

25-34