Data Gathering Tool I

Questionnaire for Customers of Anbessa Shoe

1. Name of the interviewee:________________________________

2. Sex:- Male Female
3. Age:- a) 3-5 b) 6-12 c) 13-19 d) 20-30 e) 31 and above
1. Educational Background
a) Read & Write b) Primary (1-8) c) Secondary (9-12)
a) College diploma e) First Degree f) Second Degree
2. Marital Status: a) Single b) Married c) Divorced d)Widowed
3. No. of house hold:- Male______ Female________ Total______
4.
5. Occupation
b) Government Employee c) NGO Employee
c) 5) Retired e) House Wife d) Merchant e)Unemployed
6. Income level
a) Monthly Salary b) Daily Wedge/Sale c) Weekly Pay d) No income

6. Are you permanent customer of this shop/Anbessa shoe factory?

a) Yes b) No c) Sometimes

7. If you answer is yes for question No.6, why do prefer to buy leather products
from this shoe shop?

a) Because of quality of the shoes b) because of durability of the shoes

c) Because they are made from pure leather d) B &C

8. For how long are you client of Anbessa Shoe factory products shop?

a) 1-5 year b) 6-10 c) 11-15 d) 16 and above

9. How is the price of the products here as compared to others?

a) Expensive b) Cheap c) Fair d)

10. How do you evaluate the customer service of Anbessa shoe shops?
 a) Very good b) Good c) satisfactory d) low e) Poor

11. What is your opinion on what the company should improve?

a) Design b) Price c) Customer Service d) A & B

e) B & C f) All

Data Gathering Tool II

Questionnaire for KII

4. Name of the interviewee:- _________________________________

5. Sex:- a) Male b) Female
6. Age:- a) below 25 b) 25- 35 c) 36-49 d) 50-60
7. Educational Background
b) Read & Write b) Primary (1-8) c) Secondary (9-12)
d) College diploma e) First Degree f) Second Degree
8. Marital Status: a) Single b) Married c) Divorced d)Widowed
9. No. of house hold:- Male______ Female________ Total______
7. How many years did you Work in this company?
a) 1-5 b) 6-10 c) 11- 20 d) 21 & above
8. Are paid enough on the according to your educational background and
experience better salary?
a) Yes b) No
9. Are you happy working in this company?
a) Yes b) No
10. If your answer is no, why?
a) Because of low salary b) Because of no incentive c) Because of
little/No salary increase d) Because of inappropriate employee treatment
e) All
11. How many shoes do you sell in a day?
a) 1-5 b) 6-10 c) 11-20 d) 21 and above
12. Who are clients of of Anbessa shoe factory?
a) Boys & Girls b) Adult men & women c) Elders
13. What complaints are reported by clients to the company?
a) Price b) Model c) Customer service d) A & B e) All
14. Which social groups, in terms of income level, are frequent customers of
this shop?
a) Low level income b) Middle level income c) High Level income
15. What do you suggest the company should improve?
a) Employee handling b) customer service c) Price d) model
e) A,B & C f) All