172MGT489 Project Report: Survey Questionnaire

Type of business: Grocery/Wholesale/Retail/others

1. How many years are you in this business?

a. 1-5 years
b. 5-10years
c. 10+

2. How many employees including you (including owner) are working here?
a.) 2-3
b.) 4-6
c.) 7-10
d.) Others

3. Who takes the decision in the business?

a.) Owner
b.) Employees
c.) Everyone takes decision together.

4. Around how much starting capital is needed for this business?

a.) 1-3lakhs taka.
b.) 4-6lakhs taka.
c.) 7-10 lakhs taka
d.) More than 10 lakhs.

5. Is your business expanding- a) yes b) no

If yes, what is the growth percentage----

6. At what profit percentage do you sell these products?

a.) 3-5%
b.) 5-10%
c.) 13-15%
d.) 15-20%
e.) Commission on sales based Profits

7. What type of customers mostly buy the products?

a.) Kids
b.) Teenagers
c.) Adults

8. Does the location you are operating reach these customer groups effectively?
a.) Yes b) No
9. Why do you choose to go for this business?
a.) Profitability.
b.) Cost effective business.
c.) Customer demand.
d.) To increase the range of products.

10. What is your pricing strategy?

 a) listed
b) discounted for bulk
c) Retail
d) Premium
e) High price for new customer

11. What can be your specific competitive advantage in selling Ice-creams?

a.) Differentiation.
b.) Low Cost.

12. What is your Resource/Distinctive Competency/Capabilities?

13. What is your business strategy?

a) Cost Leadership: Broad Market/Lower Cost
b) Focused cost leadership: Narrow market/Lower cost
c) Focused Differentiation: Narrow market/Distinctiveness
d) Differentiation: Broad Market/Distinctiveness
e) Best cost leadership/diff

14. Do customers ask for specific brand?

a.) Yes b) No

15. What type of challenges/problems do you face? How do you solve this?

A) Problem1 Money /Capital/other Solution:

B) Problem 2 Awareness/Advertise Solution
C) Problem 3 Corruption etc solution
D) Other-please specify

16. Is there any scope for expanding the business?

a.) Merging with another retailer.
b.) Acquisition.
c.) Open more retail outlets/chaining.
d.) Foreign business
e.) No scope for future expansion.

17. What is your strategy to do this business?

Thank you for spending some time to be a part of our survey questionnaire for academic purposes.