Choose the letter of the best answer.

Write the
chosen letter on a separate sheet of paper.

1.Ana wants to establish a school supplies store.

Where do you think is the good location for this
kind of business?
a.Near School c. Near Church
b.Near Market d. None of the above
2. What do we call the process of grouping
customers according to relevant socioeconomic
variables such as age, gender, occupation, social
class, religion, etc.?
a.Demographic Segmentation
b.Psychographic Segmentation
c.Geographic Segmentation
d.Behavioral Segmentation
3. The process of grouping customers according to
their perception, way of life, motivations and
inclinations is called what?
a.Demographic Segmentation
b.Psychographic Segmentation
c.Geographic Segmentation
d.Behavioral Segmentation
4. It pertains to a method of generating ideas
where a moderator handles a very open, free –
flowing, and in – depth discussion which can
provide insightful ideas about a new product or
service.
a. Problem inventory analysis
b. Brain writing or internet brainstorming
c. Brainstorming
d. Focus group discussion
5. A trend is one thing to be considered in
establishing business because your
products/service needs to be in ______________.
a.Customer c. Finance
b.Timing d. Product
 6. People get sick due to change of weather.
Which of the following goods people should buy
to prevent this?
a.Alcohol c. Vitamins
b.Face Mask d. All of the
above
7. It refers to the person who has the
capacity to acquire the products/services.
a.Customer c. Finance
b.Timing d. Product
 9. Products with low production and
operations costs that are sold at a
higher price will yield higher
________________ on investments.
a.Risk c. Returns
b.Range d. Reach
10. Opportunities that have good chance of
expanding through branches,
distributorships, dealerships, or franchise
outlets in order to attain rapid growth are
better opportunities.
a.Risk c. Returns
b.Range d. Reach
11. In analyzing the location to establish a
business, which of the following you need to
consider?
a.Availability of resources c. Budget
b.Target customer d. All of the above
12. Product planning tells you what?
a.Where you will produce your product
b.Cost to produce your product
c.Your net profit
d.All of the above
13. Market survey is important because it tells you
what?
a.How many and what types of people are
shopping at the store
b.What the customers will buy
c.How much the consumer will pay for the
product
d.All of the above
 14. It refers to entrepreneur’s
tolerance of business risks.
a.Time c. Opportunity
b.Risk appetite d. None of the above
 15. What refers to the cost related to
the preparation for the
opening/launching of the business?
a.Pre-operating cost
b.Product/service facilities
investment
c.Working capital
d.None of the above