Company Name

Year of Crisis

What Crisis

Remedy/Solution

Solved/ Not Solved

Successful Crisis Management Johnson&Johnson Tylenol Capsule 1982 An unknown suspect/s put 65 milligram of deadly cyanide into Tylenol capsule The company immediately alerted consumers across the nation, via the media, not to consume any type of Tylenol product. Johnson & Johnson, along with stopping the production and advertising of Tylenol, recalled all Tylenol capsules from the market. Odwalla adopted flash pasteurization and other sanitization procedures. Odwalla recalled its juices Solved

Odwallas apple juice crisis

1996

Mattel-Toy maker

2007

Pepsi-syringe crisis

1993

On October 7, 1996 Odwalla made a batch of apple juice using blemished fruit, which was contaminated with E. coli. Toys manufactured in China contained lead paint and loose magnet hazards Syringes found in diet coke

Solved

Recalled 7.2 million toys sold

Solved

Use high-speed filming of this process to prove to consumers that this was not the cause of the contamination by the syringe and used media to broadcast to public

Solved

Unsuccessful crisis management Bhopal 1984 Methyl isocyanate gas leak from Union CarbideIndia Limited storage tank Now owned by Dow Chemical Company, Union Carbide denied the allegations against it on its website dedicated to the tragedy. The corporation claimed that the incident was the result of sabotage, stating that safety systems were in place and operative. It also stressed that it did all it could to alleviate human suffering following the disaster. A product recall was announced, allowing Explorer owners (and owners of its stablemates) to change the affected tires for others. The spill had both short-term and long-term economic effects. These included the loss of recreational sports, fisheries, reduced tourism Not Solved

Ford-FirestoneTyre & Rubber Company Exxon- Oil Tanker Spill

2000

1989

Tread separation in Firestone Tires fitted to Ford Explorer vehicles Spilled 260,000 to 750,000 barrels (41,000 to 119,000 m3) of crude oil.

Not Solved

Not Solved