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TABLE OF CONTENT S

Acknowled gementsC HAPTER 1: Introductio n1.1About The

Topic1.2 History & OriginCHA PTER 2: Descriptio n2.1: Core

Business2. 2: Sales Revenue and Value of Stocks2.3:

Manufactu ring Globally2. 4: Major selling products2.

5: Market Share and Comp etition2.6: SWOT analysisCH

APTER 3: Conclusion Attachmen ts: Reference s

(1)
Chapter 1: Introduc tion

1.1: About Unilever:

Unilever is a multi -national corporati

on, forme d of Angl o-Dutch parentag e that ow ns many of the wo

rld'scons umer product brands in foods, beverage s,

cleaninga gents and personal care prod ucts. Unil ever emp loysnearl

y 180,00 0 people and had worldwid e revenu e of almo st 40

billion in 2005.Unil ever is a duallisted company consistin

g of Unilev er NV in Rotterda m, Nethe rlands an d Unileve

r PLC inL ondon, England. This arrangem ent is similar to

that of Reed Elsevier, and that of Royal Dutch Shell

prior totheir u nified str ucture. B oth Unile ver comp anies hav

ethe same directors and effectivel y operate as a

single bu siness. T he curre nt nonexecutiv e Chairm an of Uni

lever N.V . and PLC is Michae l Trescho w whileP atrick Cescau is

Group Chief Exe cutive, who will retireat the end of 2008.

Mr Paul Polman will succeed Patrick C escau as Group Ch

ief Execu tive. The company i s widely listed on the world's

stock exchange s.
[1]

1.2: History & Origin

Unilever was created in 1930 by the merger of

Britishso ap maker Lever Br others and Dutc h margar

i n e produ cer Margarine Unie . It was a very logical

merger,as palm oil was a major raw material for both margarine

sand soa ps and co uld be im ported m ore effici ently inla rger

quantities .By 1980 soap and edible fats contribut ed just

40% of profit s, compa red with an origin al 90%. I n 1984 th

ecompan y bought the brand Brooke Bond (maker of PGTips

tea).In 19 87 Unilever strengthe ned its positi on in the

worldskin care market by acquiring Chesebro ugh-Ponds

, themaker of Rag, Po nd's, Aqu a-Net, Cutex Nai

l Polish, P epsodent toothpast e, and Va seline

. In 1989 Unilever bought Calvin Klein Cosmetics ,

Faberg, and Elizabeth Arden , but the latter was later

sold (in 2000) to FFIFragra nces. In 1996, Unilever

purchase d Helene Curtis Industries , giving the

company "a powerf ul new presencei n the United States

shampoo and deodorant market". The purch ase brought

Unilever the Suave and Finesse hair-care product brands

and Degree d eodorant brand. In 2000th e compan y absorb

ed the A merican business Best Foo ds, strengthe ning its p

resence i n North America a ndextendi ng its portfolio of foods

brands. In a singl e dayin April 2000, it bought,

ironically, both Ben & Jerry's ,k n o w n for its calorie-

rich ice creams, and Slim Fast.

[2]

Chapter 2:

Descript ion

2.1: Core Business :

Unilever s core business is the food business. It is

theno. 3 in the food business after Nestle and Kraft

foods.Ang lo-Dutch Unilever maker of Knorr soups, He llmann's

mayonna ise and S kippy pe anut but ter, repo rted unde rlying 20

06 sales growth of 3.8 perce nt in 200 6.Within t hat, its foods

rose just 2.9 perce nt, while salesin the HPC unit, which

sells soaps and deod orants, grew4.7 percent. "We

expect that food growth will catch upeventu ally with that of

HPC, but we are not giving atimescal e," Alan J ope, glob

al foods vice presi dent for Unilever, said at the Reute rs Food

Summit in Chicago onW e d n e sday. He highlight ed two pr oducts th

at arespe arheadin g its "vit ality" pro gram tow ard healt hier eati

ng -- a y ogurtbased "o ne shot" drink aim ed atlowe ring

cholester ol levels and a soyabased fruit drink fro

m South America. One-shot yogurt drinks are now a 3 billio

n euro market in Europe, and Unilever intends tolaunch

a product containin g plant st erols, wh ich arecl aimed to lower

harmful c holestero l, on May 21 in theU.S. under its Promise

brand at $1.00 a shot. It has alsola unched it s South A merican s

oyabased fru it drink i nthe UK under the Adez brand, an

d this and a Eur opeanKno rr Vie fruit-andvegetable -shot

drink are also under con sideration for launch into the

U.S. market.
[6]
UNILEVER
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