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  • Why Amul Should Not Sell Junk Food: Brand Image vs Global Recognition

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    Assignment for internal assessment Product and brand Management. Should Amul start manufacturing and marketing junk food if it aspires for a global recognition? Will such an effort affect its current brand image? Submissions to Prof. P. Guha should be computer printed hard copies in plastic folders with name and enrolment number conspicuously entered on the front page.

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    e9ff8Assignment for Internal Assessment

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    Assignment for internal assessment Product and brand Management. Should Amul start manufacturing and marketing junk food if it aspires for a global recognition? Will such an effort affect its current brand image? Submissions to Prof. P. Guha should be computer printed hard copies in plastic folders with name and enrolment number conspicuously entered on the front page.

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    9 views1 page

    Why Amul Should Not Sell Junk Food: Brand Image vs Global Recognition

    Uploaded by

    shamurailatpam
    Assignment for internal assessment Product and brand Management. Should Amul start manufacturing and marketing junk food if it aspires for a global recognition? Will such an effort affect its current brand image? Submissions to Prof. P. Guha should be computer printed hard copies in plastic folders with name and enrolment number conspicuously entered on the front page.

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    Assignment for internal assessment Product & Brand Management One of the strongest brands on the international scale

    is McDonalds which sells what can be conveniently described as junk food. One of the strongest brands in India is Amul which sells quality nutritious food. What is your justification on this anomaly? Should Amul start manufacturing and marketing junk food if it aspires for a global recognition? Will such an effort affect its current brand image? Submissions to Prof. P. Guha should be computer printed hard copies in plastic folders with name and enrolment number conspicuously entered on the front page on or before 25 March 2012.

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