Assignment for internal assessment Customer Relationship Management Customer relationship management involves large expenditures.

How important is this exercise for small, medium and large business enterprises? Is the effect of CRM evident in the company balance sheets? How can such large expenditure be justified to the company shareholders? Submissions to Prof. P. Guha should be computer printed hard copies in plastic folders with name and enrolment number conspicuously entered on the front page on or before 25 March 2012.

Assignment for internal assessment Retail & Sales Management Choose a departmental store in the city and comment upon its location, designs (both external and internal), layout, interior decoration, sign-posting, conveniences, merchandize assortments, pricing, associated services, manpower, technological sophistication, promotional schemes, timings, theft prevention schemes, associated services and general customer orientation. Submissions to Prof. P. Guha should be computer printed hard copies in plastic folders with name and enrolment number conspicuously entered on the front page on or before 20 March 2012.

Assignment for internal assessment Product & Brand Management One of the strongest brands on the international scale is McDonalds which sells what can be conveniently described as junk food. One of the strongest brands in India is Amul which sells quality nutritious food. What is your justification on this anomaly? Should Amul start manufacturing and marketing junk food if it aspires for a global recognition? Will such an effort affect its current brand image? Submissions to Prof. P. Guha should be computer printed hard copies in plastic folders with name and enrolment number conspicuously entered on the front page on or before 25 March 2012.