OBJECTIVE:

The objectives of the assignments are to enable students:

1.

To evaluatethebusiness and industry background of an organisation involved in producing green

product.

2.

To analysethe marketing, operations, management, financial and critical risks in the process of
preparing thebusiness plan.

3.

To prepare an effective business plan for the selected organisation.

QUESTIONS:
Green product concept is part of the Corporate Social Responsibility (CSR) of an organisation.
In this context, the firmsgoal is to determine the needs, wants and interests of its target markets
and to deliver the desired satisfactions more effectively and efficiently than competitors, in a way
that protects the environment or improves the consumers and the societys interests.
Assume that you are an entrepreneur, leading an organisation and keen in implementing the
green product concept in the near future. Using oneproduct of your organisation,prepare
abusiness plan that incorporates green product concept as part of the social responsibility
activity for yourorganisation.

FORMAT
a.

Use double space and 12-point of Times New Roman font.

b.

The assignment should contain about 3000 5000 words (15 20 pages)

c.

Provide reference using the American Psychological Association (APA) format

d.

References should be from year 2005 onwards.

INSTRUCTIONS:
The format and marks break down of the business plan should include the following;

Item

Components

Marks

1.

Executive Summary

2.

Business description general description of the business, industry

background, goal and potential of the business

10

3.

Marketing- target market, market size and trends, competition,

estimated market share, description on marketing mix

15

4.

Operations - indentify location, specific operational procedures,

personnel needs and uses, proximity to suppliers

15

5.

Managementkey management team, legal structure, and board of

directors

15

6.

Financial forecast - cash flow statement, income statement and pro

forma balance sheet

15

7.

Critical Risks potential problems, obstacle and risks, alternatives

courses of action

15

8.

Conclusion

9.

References

5
TOTAL

100

NOTES:

Assignments should be submitted according to the due date.

You are to submit a softcopy of your assignment online through myVLE and a hardcopy to your
facilitator.

Plagiarism is not acceptable. If you are not sure what is meant by plagiarism, refer to the
various websites which discuss this matter, e.g. owl.english.purdue.edu/handouts.