Company Based Research

Section A – Technical Questions

Marketing

1. What are the changes in the marketing strategy of your company during the last five year?
2. Identify the reasons for the change in the strategy.
3. If you were the Chief Marketing Officer for the company, develop :
 Product strategy
 Distribution strategy

for the next two years depending on the competition likely to be faced by your firm from national and
international players. Also discuss how your strategy is innovative from the existing marketing
strategy and will help the country to reach its target of SD5 trillion economy.

Digital Marketing

1 What are the changes in the digital platforms of your company during the last five year?

2. If yes identify the reasons which led to this change.

3. Suggest new measures which will help your company to multiply the reach of your existing
platform. Work out a detailed roll out plan along with its financial implication

4. Identify three top players in the industry and list three specific advertisement which made a mark
and impacted your reach.

Finance
1. Identify the liquidity position of the company by looking at various financial parameters.
Compare it with industry representative bench mark and three competitors of the firm. Can you
list reasons for the current financial position of your company?
2. Determine cash flow position of the company from operating, Finance and investing activities.
Analyze if the company is cash rich and has surplus cash to invest or require sources of finance
to supplement the deficit. Develop a strategy which is cost effective
3. Calculate cash conversion cycle. Develop a working capital strategy on the basis cash
conversion cycle
Human Resource

1. List down various Employee wellbeing programs adopted by your organization.

2. How does your organization motivate their employees? What are different ways adopted by
the organization to motivate them.
3. Does you company facilitate programs for work life balance of its employees .What are the
recommendation that you would like to make as Chief welfare officer and how would you
implement it without effecting the productivity and revenue growth of the company.
4. Prepare List down industry specific work life balanced Management Program of two best
employee centric organization
5. Is your company spending the mandate 2 per cent of their three-year average annual net profit
on CSR activities in each financial year or more .List down schemes on which the current CSR
budget is being spent. Would you like to suggest an alternative way in which these funds can be
spent?

Section B – Behavioral Questions

1. Identify the kind of jobs that can be floated by the company for an reputed MBA college for
the following domains
 Finance
 Marketing
 Digital
 HR
 Supply chain

2. Do a research on number of jobs floated by the company in the market for the last two years.
Identify the platforms used to recruit new employees.

3. Based on the firms business plan, what is the likely growth in the employee base? Also identify
the kind of job position which the company should create to attain its target growth.

a)Identify the possible job profile you would like to have in this company
a) Prepare job description
 Key Responsibilities areas-KRA’s and Jobs
  Requirements/expectations
b) How do you match your skills/strengths with the job expectations?

2. Prepare a Job Description of the following

 Chief Finance Officer
 Chief Marketing officer
 Chief Human Resource officer

3. Which of the above roles you will like to see yourself in the next ten years? How will you
convince the recruiter that your skills and strength match the job description?

4. List five competitive players in your field – National and International. Identify the
strategy and practices adopted by them which makes them global leaders.

Checklist For the students

Marketing

1. The student will go to web.archive.org. He will type in the name of the company. He will be
able to access website for the last five years.
2. The students can identify the changes in the product mix and compare with top five
competitors.
3. The student can use distributor locator to develop the geographical spread of the company.
Similar spread can be obtained for competitors and a strategy can be developed.
4. Promotional spend for the last five years.
5. Do a price analysis of top selling product of your company and compare it with five
competitors.
6. Industry Analytics website can be used to identify market growth, relative market share
 IBEF
 Trade analytics

Digital Marketing

7. The student will go to web.archive.org. He will type in the name of the company. He will be
able to access website for the last five years.
 8. The student can also visit social blade.com to see the number of followers for various digital
platform
9. On the basis of these tools the student will identify the changes in digital strategies followed by
the firm.
10. In order to develop a digital strategy. The following road map will be used by the company
 competitive analysis Using EMBRUSH tool
 Prepare a digital SWOT
 Develop a funnel Approach
 Develop a strategy

Organization Behavior

1. The student will visit company website.

2. The student can use company name/ Topic /PDF
3. The following reports should be studied by the students
 PWC- HR report
 Indian Work place report
 PWC – Working towards wellness program
 PWC – Work fore of the future
 Human Capital Trend
 Deloitte managing engaging program

Finance :

1. Prepare a cash flow position of the company from Profit and Loss and Balance sheet given in
the annual report.
2. Money control.com
3. Yahoo financial will enable the students for industry bench marks.