Strategic Management

June 2023 Examination

Ans1.

Introduction:

A well thought strategic plan must be created to construct a successful advertising empire as
it can be a challenging endeavour. To build a successful empire, a powerful brand image
must be built which requires to build a talented team and broadening the company's reach
through acquisitions, collaborations, and partnerships should be the primary focuses of the
plan. Strategic management involves a stream of decisions that lead to strategic plan to
achieve strategic plan. Basic long-term goals and objectives can only be achieved if planned
out in advance. Strategies are also built to maintain all the rules and regulations. A
disciplined approach must be implemented for the success of an organisation. All such rules
and disciplinary moves are laid out during the strategic planning.

Concepts

To build a worldwide advertising empire, a disciplinary approach needs to be planned and

executed. Strategic planning will include phased manner approach to build multiple
departments and ensure their smooth functioning. Brand identity should be top priority in any
sort of strategic planning. Below is a strategic plan to build such business.

1. First and foremost step would be to establish company’s vision and mission.
Organisation’s fundamental principal and beliefs will be captured in the mission. Company’s
vision will reflect future goals and objectives. This step is crucial to lay out further steps as it
gives a clear picture on what needs to be achieved.
2. Brand reputation will be the second step. A strong reputation is essential for any successful
business. Brand image is something which cannot be compromised on as it reflects an
organisation’s mission, values, and vision.

3. A workforce estimates, skillsets needed, and all other essential needs has to be strategized
in the initial planning. Talented workforce is essential to hire for any business to grow and
reach its goals. All the interviews, checks required during hiring process will be planned
during this step.

4. Human resource planning and the scope of Human resource maintenance strategy will be
built. The organisation’s principles, work culture, workforce retention plan, future workforce
estimates are all strategized to achieve company’s goals.

5. All the funds to be invested in technologies should be wisely planned and executed. It is
essential to invest in good technologies as it helps employees to attain maximum efficiency in
less time and efforts. An organisation needs to always move ahead and use cutting edge
technologies in the market and ensure technological advancements are on high priority.

6. Acquisitions and mergers also needs to be planned so that an organisation can outsource
and maintain its own targets and scope. While finding any acquisition targets, excellent
strategic matches need to be considered and a team of experts should be involved.

7. Collaboration with multiple business partners will also be strategized as it is an essential

element in building a successful business. The team must be hired to identify potential
partners and determine whether it’s a strategic match for the advertising empire or not.

8. To build a global advertising empire, it’s essential to build an online presence. Multi-
channel presence is essential to establish a strong base. Social media platforms need to be
identified which gives strong consumer base.

9. Since the target is to build a global empire, it is essential to consider physiological factors
and strategize each location accordingly. Departmental plan needs to be setup as per each
location’s needs and markets.
10. Sales strategy will also need to build. A successful advertising empire calls for an
effective sales strategy which aligns with company’s values and principles.

11. Create an efficient content strategy. Producing high quality content is essential for any
brand to build a good image in the market. The content should reflect company’s values and
principles and should align with the mission and vision of organisation.

12. A team of lawyer needs to be hired to keep all the laws in check and ensure the future
decisions are following the laws. Industry related business decisions will need to be discussed
with this team to ensure all laws are being followed.

13. Relationship building with influential industry members and stakeholders is essential to
build a global empire. Necessary steps such as business dinners, meetings etc should be
frequently organised to build such relationships.

14. A team of experts such as chartered accountants, financial experts, etc will be hired to
plan funds and create financial logs. This would be a very essential step towards maintaining
financial balance.

15. Analyze and make necessary adjustments to the strategic plan. To construct a prosperous
advertising empire, it is crucial to evaluate and make necessary adjustments to the strategic
plan. The organization needs to keep track of its development and make modifications as
appropriate.

Conclusion:

Building a successful global empire is challenging and calls for an excellent strategic plan to
achieve company’s target. The strategic focus should be towards building a global empire
which creates a top brand image in the market. Acquisitions are a great option to expand the
business, but excellent matches should only be considered as acquisitions hugely impacts
company’s revenue and branding. Technological advancements, workforce plan,
collaborations, workforce needs are all essential elements in building such a global
advertising firm
Ans 2.

Introduction:

Indian Super League (ISL) was established in 2013 to promote soccer in India and foster a
competitive football atmosphere. However, it is struggling with viewership as it can be a
result of unplanned league’s management. Below we will investigate on the causes of lack of
viewership and offer solutions that the league management may apply to boost the league's
popularity and viewership.

Concepts

Reasons for the Lack of Consumer Interest:

1. Star Power Deficit: The absence of superstar players is one of the leading causes of ISL's
low consumer engagement. While the league has included some notable foreign players, it
has been challenging for the league to draw in a larger audience due to the absence of known
and famous individuals.

2. Playing Standards: Concerns have been raised by both fans and commentators regrading
ISL’s playing standards. Level of play has been impacted by league’s structure and
regulations which set a cap on the number of international players allowed. Therefore, fans
start looking for other league which offer a lot more than ISL.

3. Lack of Media Coverage: ISL has not been paying attention to media coverage and is the
major factor which is leading towards unsuccessful marketing initiatives, and the league's
broadcasters have not been able to land a prime-time television spot.

4. Bad Match Day Experience: ISL fans keep complaining about match day atmosphere.
Essential needs and facilities such as restrooms, seats and cleanliness have been
compromised. Therefore, enjoying the games in such an atmosphere is challenging which
leads to decline in viewership.

Ways to Raise Popularity for the League:

1. Attract Famous Foreign Players: A good strategy would be to sign famous overseas players
to draw spectators outside India. These athletes have a solid reputation in their home nations
which will be positive factor in boosting the league’s appeal and football standard.

2. Promote the League: League promotion should be a top priority and funding should be
dedicated for promotion. Advertising the league on television and social medial can be few
channels to be targeted for such promotions.

3. Boost Football Quality: Quality over quantity should be league’s mantra. Funding should
be dedicated towards training and development of Indian athletes. Highly qualified coaches
should be hired, and their demands should be met so that they can provide their full support
towards training the athletes.

4. Improve Consistency: Consistency is the key for success. The league administration should
ensure the league is regularly practicing and playing. The frequency of the matches should be
at regular intervals. This will make it easier to build a strong fan base quickly.

5. Increase Football Quality: The ISL's management should concentrate on raising the level
of football played there. This can be done by selecting better players and spending money on
academies and training centres.

6. Raise the Salary Cap: To draw star players from around the world, the salary cap for the
ISL needs to be raised. This will raise the level of football play and increase fan interest.

7. Promote Star Players: Spotlighting the top athletes and building a brand around them will
help build an excellent brand image. This will increase fan following which will increase the
viewership.
8. Reliable Scheduling: Games should be scheduled so that they occur on the same day of the
week and at regular intervals. This will make it easier for fans to schedule their time and
follow the league more frequently.

9. Efficient Marketing: Efficient marketing strategies need to be built for promotions. Social
media platforms need to be identified and appropriate content to be published on such
channels consistently for promotions.

10. Boost Fan Engagement: The league should prioritize better fan engagement. Online
forums, fan groups, and interactive events can all be used to accomplish this.

11. Broadcasting Rights: To boost its awareness among the public, the ISL should ensure its
games are broadcast on well-known TV networks and streaming services.

12. Expand the Number of Teams: The league should add more teams to provide young
players with more opportunities and raise fan engagement.

13. Attract More Foreign Players: To raise the level of football and increase fan engagement,
the league should entice more international players.

14. Invest in Youth Development: The league should fund youth development initiatives to
foster young talent and build a pipeline of talented players.

15. Implement a Promotion-Relegation System: To increase competition and draw in players

and spectators, the league should consider implementing a Promotion-Relegation System.

16. Add Playoff Matches: The league can establish playoff matches to increase the league's
excitement and fan engagement.

Conclusion:

There are several factors as discussed above which were leading factors towards decreased
viewership. All the solutions provided above must be implemented to ensure the brand image
is rebuilt to increase viewership. The league might employ tactics including boosting star
power, raising play quality, boosting media attention, and improving the fan experience to
increase league viewership. League’s broadcasters, stakeholders and management will
collaborate and execute strategies to successfully rebuild brand image and increase
viewership.

Ans 3a.

Introduction:

There is a huge competition in the film exhibition sector. PVR and Inox are the primary
theatre chains in India. Almost 50% market share is within Inox and PVR and it is positioned
to rule the market with 1500 screens. Inox and PVR merger has also opened up opportunities
for small business theatre owners to amplify their business and grow. We will further discuss
strategies to take on the theatre business where market has increased.

Applications and Concepts:

Single-screen theatre operators must separate themselves from their rivals in a sector where a
titan like Inox PVR dominates. They have numerous options for doing this, including:

Offering a unique movie-going experience:

Providing excellent customer experience should be on high priority for the owners of single-
screen theatres. They can set themselves apart by providing a distinctive movie-going
experience. Various facilities such as reclining seats, a more robust music system, and an
upscale food and drink selection can be offered to enrich customer experience. Owners of
single-screen theatres can draw moviegoers willing to pay a premium price for the experience
by providing a premium experience.
Building a solid community presence:

Major focus should be on increasing the local presence for the owners of single-screen
theatres. Local community engagement can be enhanced by sponsoring events, festive offers
and events, hosting special screening for schools and community groups.

Emphasis on niche cinema

Focusing on specialty films that larger chains might not be interested in exhibiting is one-way
single-screen theatre owners can set themselves apart. Documentaries, foreign films, and
independent movies may all fall under this category. By doing this, they may draw a
passionate fan base for these kinds of movies.

Accept technology:

Technological advancements can be a great tool to compete in the current market. People
invest in digital projection, good sound system and other digital facilities such as online
ticketing system, mobile apps which will contribute towards building a good consumer base.

Conclusion:

In conclusion, Inox and PVR merger has produced multiple opportunities for small scale
single owner business. However, owners can build multiple strategies to provide unique
customer experience in their own way. Even if the market is dominated by Inox PVR, single
theatre owners can benefit from the entertainment industry by implementing strategies like
providing a distinctive movie-going experience, developing a strong community presence,
concentrating on niche films, and embracing technology. Therefore, the single theatre owners
also have a huge market even if the Inox PVR competency is huge and hence they can carve
out a place for themselves.
Ans 3b.

Introduction

In India, film industry is one of the biggest entertainment sources. They produce more than
2000 films annually. The predicted CAGR of the Indian film industry is 7.5% between 2021-
26. There has been a lot of technological advancement in this industry which has impacted its
revenue positively. New media platforms have exponentially increased competition in the
movie business. The COVID era hugely impacted Indian movie theatre and it saw a massive
decline in revenue. The industry is currently at a turning point where to be relevant, and it
must change and adapt to the shifting market conditions. This essay examines the current
situation of the Indian film industry and identifies the tactics it must use to advance moving
forward.

Concepts

The state of the Indian film industry:

More than 50% of market share is help by PVR and Inox. They dominate the movie theatre
business. Therefore, many single screen theatres are unable to survive in this dominated
industry as they find difficulties in finding the funds, technological advancements, content
and much more. In this era, all the content is easily available to the audience which makes it
difficult for single theatre owners to manage their content and entertainment source. There
are multiple OTT platforms like Hotstar, Netflix, Amazon Prime Video which pose threat to
such business owners.

Lack of Investment: Lack of facilities and technologies in Indian movie theatre causes poor
audience experience. Most single screen theatres lack such comforts and facilities which are
high in demand. Single screen theatres must offer comforts such as 3D displays, advanced
sound system, recliners, etc.
Piracy: Within hours of a film's release, illicit copies can be found online, making it a severe
problem for the Indian film business. This significantly affects how much money theatres and
production companies make.

Evolution of the Movie Theatre Industry:

To adapt to the changing market environment and maintain its competitiveness, the movie
theatre sector must change and adopt new strategies. The following are some of the tactics the
sector needs to implement:

Investment in Technology: Technological advancements plays a major role in increasing

viewership. Theatre amenities such as recliners, screens, sounds system must be upgraded.
Viewing experience can be improved by using augmented reality (AR) and virtual reality
(VR)

Emphasis on Content: The motion picture business needs to put more effort into producing
high-quality content not offered by streaming services. To guarantee the availability of high-
quality content in theatres, the industry must work with production companies.

Providing live events, concerts, and sporting events will help the movie theatre sector
broaden its services. This would increase traffic and draw in a larger audience.

Strategic alliances and mergers can aid in industry consolidation and developing economies
of scale. An excellent illustration of this is the combination of PVR and INOX.

Regional Expansion: There still needs to be a lot of opportunities to grow the market in Tier
II and Tier III cities. Overall revenue will be boosted by growth in these sectors as there are
still a lot more opportunities to expand.

Conclusion

The Indian movie theatre is at a very challenging point where it must adapt as per the
growing demand and implement new strategies to stay intact. Strategies to produce high
quality content consistently must be implemented. The industry can grow and attain
economies of scale through strategic alliances, mergers, and geographical expansion.