Football sponsorship

Assessment task
Physical and health education
Mariam Mohammad Malaak
MYP5

1) What do I know? :

Sports sponsorships, particularly in football, play a crucial role in the financial dynamics of the
game. Major brands often invest substantial amounts to associate their names with prominent
teams or events, aiming to enhance their visibility and reach a diverse audience.

I know that these sponsorships extend beyond mere logo placements, involving strategic
partnerships that include promotional activities, merchandise collaborations, and digital
engagement.

Clubs benefit not only from the financial infusion but also from the global exposure that
sponsors provide. In return, sponsors leverage the massive fan base and passionate following
associated with football to bolster their brand image and foster customer loyalty.

2) What do I want to know?:

● Definition of sport sponsorship/ sorting out sponsors and sport sponsorship benefits

● Sports economics and how it affects the athlete’s morale

● How to score a sponsorship for your youth sports team?

● What are the advantages and disadvantages of sports sponsorship?

 ● Why women's sports sponsorship is an opportunity sponsors are missing?

● Plan how to market your school’s football team?

● How to get sponsors for the school’s football team?

3) Where will I find this info?:

A list of possible places i can find research resources:

(Listed pre-research)

ESPN Business: ESPN’s business section often features articles and analysis on sports
sponsorships
BBC Sport Business: covers sports business news, including sponsorships, with a focus on
global events and their economic impact.
Reuters Sports Business: offers comprehensive coverage of sports business news, including
sponsorship deals and industry trends on a global scale.
Sportcal: Sportcal provides intelligence and analysis on the business of sport, covering
sponsorships and partnerships globally.
The Guardian Sport Business: The Guardian’s sport business section covers international
sports news, including sponsorship deals and their implications.
Sport’s economics.com: for the sports economic question sports economics offers explanation
towards the topic and varying benefits and uses.

4) The answers to my questions?:

1. Definition of Sport Sponsorship and its Benefits

Sport sponsorship is a symbiotic relationship where businesses support sports teams or events
in exchange for exposure. It serves as a vital financial lifeline for teams, enabling them to thrive.
Sustained team support hinges on effectively sorting out sponsors who align with the team’s
values and goals.

Sport Sponsorship Benefits:

Enumerating the advantages of sport sponsorship reveals a multifaceted impact. Financial

backing ensures resources for training, equipment, and infrastructure. Increased visibility
through sponsor affiliations enhances a team’s reach, while community engagement fosters a
sense of shared pride and support.

It might also benefit the team by:

A. Increased brand awareness and visibility
B. Positive association with athletes and sports events
C. Access to a specific target audience
D. Enhanced corporate reputation for social responsibility

BBC
Benefits of sport sponsorship | Blog UE - Universidad Europea
Sponsorship in sport - Commercialisation in sport - AQA - BBC

2. Sports Economics and Athlete Morale

The intricate connection between sports economics and athlete morale is evident. Financial
aspects, such as salaries and team investments, directly impact the athletes’ spirits.
Understanding these dynamics becomes paramount for fostering a positive team environment.:

When given bonuses such as:

A. Financial security/aid from sponsorships or salaries
B. Incentive structures such as bonuses
C. Access to resources like coaching, training facilities, and equipment

The athletes will be given a bigger opportunity to bloom into their potential and succeed, as the
financial backing makes things easier for them and gives them a push it motivates them towards
reaching their goal and improvement faster.
Sport’s economics.com

3. Scoring Sponsorships for Youth Sports:

Approaching potential sponsors involves a systematic process. This includes building

relationships, showcasing the team’s values, and crafting compelling proposals.

Tips for attracting sponsors emphasize the need for aligning proposals with sponsors interests
and creating a mutually beneficial partnership.

1. Develop a professional sponsorship proposal that showcases the team's successes, plans,
and potential benefits to sponsors
2. Research potential sponsors whose target market aligns with your team's audience
3.. Promote the team through local media outlets and social networks
4. Reach out to local businesses and individuals for networking opportunities

Gofundme
Teamgenius

4. Advantages and Disadvantages of Sports Sponsorship

A balanced assessment of sponsorship reveals both benefits and drawbacks.

While financial support and enhanced visibility are advantageous, potential challenges like
sponsor conflicts and dependence must be considered.

Preparing for these challenges ensures proactive management while leveraging the benefit,
making the most of the knowledge and managing the disadvantages.

Some advantages and disadvantages are;

Advantages;

1. Brand Exposure: Gain significant visibility through association with popular sports events,
reaching a broad audience.
2.Brand Image Enhancement: Positive alignment with successful athletes or teams can elevate
your brand image and reputation.
3. Reach specific demographics by sponsoring sports that appeal to your target audience.
4.Fan Engagement: Connect emotionally with passionate sports fans, fostering brand loyalty.

Disadvantages:

1.High costs: Sponsorship deals can be expensive, especially for major events or renowned
athletes.
2.Unpredictable Results: Success is not guaranteed, as team performance or unforeseen
events can impact the effectiveness of sponsorship.
3.Negative Associations: If a sponsored athlete or team faces controversies, it may negatively
affect your brand’s image.
4. Overexposure in the sports sponsorship market may dilute the impact of your brand.
5?.Events or athletes may not always align with your brand values, and you might have limited
control over how your brand is portrayed.

RTR sports marketing

5. Women's Sports Sponsorship Opportunity

Sponsoring women’s sports presents different opportunities than sponsoring sports in general,
and some of them include but are not limited to:

1.Diversity and Inclusion: fostering an environment where athletes of all genders are celebrated
and provided with equal opportunities.
2.Brand Visibility: Aligning your brand with women’s sports enhances visibility,
reaching a diverse audience and demonstrating a commitment to gender equality, which can
positively impact your brand image.

3.Social Impact: Sponsorship contributes to the growth of women’s sports, encouraging

participation, inspiring young athletes, and creating positive societal change by breaking down
some gender stereotypes.

4.Market Expansion: Connecting with the female sports audience opens up new market
segments, as women’s sports continue to gain popularity and attract a dedicated and
passionate fan base.

Falls under market expansion; Media Exposure: - >. Sponsoring women’s sports events offers
exposure through various media channels, contributing to your brand’s overall visibility and
potentially reaching a global audience.

5.Community Engagement: Sponsorship provides an avenue for community engagement,

allowing your brand to connect with local communities through events, partnerships, and
grassroots initiatives associated with women’s sports.

6.Athlete Empowerment: Your support empowers female athletes, helping them pursue their
passion, overcome challenges, and achieve their goals, which can resonate strongly with
consumers who appreciate socially responsible brands. (Also fits under societal changej )

7. Long-Term Impact: Investing in women’s sports has a lasting impact on the sports landscape,
contributing to the overall development of the industry and creating a legacy of support for future
generations of female athletes.

Sponsoo.com
Visua.com

6.Marketing the School's Football Team:

Strategies to enhance the school’s football team’s visibility include leveraging digital tools and
appropriate platforms. Fan engagement is crucial, requiring innovative marketing approaches to
connect with the target audience effectively.

● And some yips and steps towards successful marketing include::

● Creating promotional materials
● Utilizing social media channels
● Engaging with school events and community activities
● Hosting special game days or events
Pitchero blog
Football ground map

7. Securing Sponsors for the School's Football Team:

Securing sponsors for ur team is important due to all the benefits and reasons I’ve stated
in previous point and to secure a sponsor:

A detailed plan for approaching sponsors involves identifying local businesses and engaging
with the community. Building strong partnerships requires aligning the team’s values with
potential sponsors and showcasing the positive impact of their support.

As well as:
A. Identifying potential businesses or individuals that align with your values and goals
B. Developing a persuasive pitch, showcasing the benefits they will receive from their
involvement
C. Fostering strong relationships with potential sponsors through clear communication and
mutual support
D. Ensuring your marketing plan is efficiently complete and used.

Linkdn
Discount football kids

5) reflection

The study of sports sponsorships equips students with a diverse skill set, spanning business,
marketing, event management, and communication. It covers negotiation, strategic planning,
and marketing strategies, emphasizing targeted outreach and brand building. This research
helps me and other students gain practical skills in event management and networking,
enhancing media and communication proficiency. It focuses on brand management, corporate
social responsibility, and provides a global perspective, preparing students for diverse career
opportunities at the intersection of sports and business. Proving itself beneficial even for those
not entering business or sports as a major.

6) Bibliography
BBC
Benefits of sport sponsorship | Blog UE - Universidad Europea
Sponsorship in sport - Commercialisation in sport - AQA - BBC
Sport’s economics.com
Linkdn
Discount football kids
Pitchero blog
Football ground map
Sponsoo.com
Visua.com
RTR sports marketing
Gofundme
Teamgenius