Objective of the Project: Understand and apply the fundamental concepts of strategy analysis and how it

is performed. It includes analyzing the external and internal environment of the business, developing a
business case and synthesizing of external and internal information of the business.

Guidelines:

1. Form a group of five to six members. (Your Professor may opt to let you retain your original
groupings in class). Choose your leader.

2. Choose a business (local in setting - Pampanga) wherein you can have an access to its business
information (e.g. websites, press releases, news articles, within your area of residence, etc.). You may
refer to the following website links for your guidance.

https://www.pampanga.gov.ph/index.php/general-information/sectoral-profile.html

https://www.facebook.com/DTI.Pampanga/

https://www.dti.gov.ph/resources/msme-statistics/

https://www.bignewsnetwork.com/news/262994787/12-pampanga-tarlac-msmes-receive-halalcertified

3. The Paper

• Cover Page

o Title

o Name of Students

o Name of Professor

o Date Submitted

• Format

o Letter Size

o Times New Roman

o Font Size 12

o 1.5 space

o Margin: Normal

• PDF Format

• Include a table of contents

• References: APA7

• The leader of the group will be the one who will upload the Strategic Business Analysis Paper

MIDTERM PERIOD

I. Introduction

Company Background, Mission and Vision, Goals and Objectives, Core Values

II. External Analysis

Identify and explain the opportunities and threats that the business is facing in this time of a pandemic.

III. Internal Analysis Practices of an Organization

a. Use the template in table 5.2 to identify, describe and motivate the core and distinctive
competences of the organization you are analyzing. It is useful also to link the selected competences to
the industry key success factors as identified in the external industry analysis
b. Use the template in table 5.5 to evaluate the culture of the firm you are analyzing as a potential
source of competitive advantage and draw a clear conclusion.
c. Use the key questions to develop insights and conclusions about the future financial health of
the firm you are analyzing, based on past financial performance trends. If possible reflect at least a
three-year performance track record. Key questions to answer are:

• Can the organization fund future growth aspirations?

• Is the financial status of the firm a resource weakness or resource strength?

• Is the cash flow from operations sufficient to sustain the business?

d. It is important to start the internal analysis by focusing on the core strategic choices the
organization made in deploying its intended strategy. These choices relate to how the company is
choosing to play in the competitive game of strategy. On what basis does the firm choose to compete in
its target markets? What are the core assumptions associated with these strategic choices around
customer needs, offering features, delivery approach, pricing and so on? After you have developed a
view on these assumptions, evaluate each assumption on its own merit by thinking firstly about the
positive aspects of this assumption, and secondly identifying the negative implications associated with
it. This helps you to develop a more holistic view of the impact of each strategic assumption driving the
competitiveness of the firm. Conclude each strategic choice assumption analysis with a conclusion about
the risks associated with the assumption, given the internal capabilities of the firm and the competitive
context. Use the template in table 5.8 to evaluate the risks associated with the core strategic
competitive choices of a company

IV. Generic business analysis approaches and tools

Develop a business case for the company. Click on this link as a guide
https://www.chasegroup.com.au/five-steps-to-develop-a-solid-business-case