The

Green Light
IDLE-FREE Campaign
2006 / 2013 Lessons from Canadas leading

Lets save $33 BILLION annually

When were parked.

10 min / day Canada /U.S.

$33 Billion Annual Fuel Savings?

Im an expert. I was the Canadian IDLER.

I used to IDLE at least 15 minutes a day.

Natural Resources Canada: Canadians IDLE light duty cars & trucks three minutes a day = to about $1 Billion / year (current pump price).

Look around: three minutes is low.

We think its an average of at least 10 min. / day = $3 Billion / year x ten in the U.S. = $3 Billion Canada + $30 Billion U.S. / annually

LOOK AROUND: IDLE-Ume at stores, ball elds, parking lots, public spaces everywhere.

A green light since 2006

$500K + media/corp sponsorship Car guys, bus guys 2010 Vancouver Olympics 2011 Eco-Eciency Award Winner

Co-branded / recognized by U.S. industry.

UMA Expo 2012, Long Beach, CA

2010 Olympics: IDLE-FREE bus carried mens hockey teams.

The TWO REASONS WE IDLE

(Its not intenUonal)

#1. Were not thinking about it.

#2. AcUng on poor informaUon

IDLE-myths
cosUng us $BILLIONS annually

1. IDLING is good 2. RE-starts are bad 3. Need long warm-ups

One of Canadas leading car guys clears the air on IDLE-myths

Long warm-ups? No need. Take heed.

Re-starts bad? Weve been had.

Cool while you wait? Windows are great!

Canadian Automobile Dealers AssociaUon Honourary Chair IDLE-FREE for our kids

Al MacPhee - 2012 Chair

Drill Sergeant Al and grandkids

#1 CompeUtor:

Who cares?
It wont add up to much.

We can save $BILLIONS annually across Canada / U.S.

Why the GREEN LIGHT goes on: car guys, 80% public buy-in

GREEN LIGHT 80% buy-in

EmoVonal appeal our kids makes it sUck Keep it posiVve include people

Peer Leaders credible people well believe

GREEN LIGHT 80% buy-in

How it all adds up your eort counts Mass and grass mass mediums, grass roots Youre not alone join the movement

GREEN LIGHT 80% buy-in

Real stories
Not just-in-Ume markeUng.

An authenKc 8-year journey.

GREEN LIGHT 80% buy-in

Our kids
EmoLonal appeal: Future generaUons

We can save how much?

GREEN LIGHT 80% buy-in

Our kids
Dozens of exisUng campaigns, bylaws.

Look around.

How eecLve?

WORDS
anU-idling
Excludes people

GREEN LIGHT 80% buy-in

idle-free
Includes people

Majority are stressed or distracted. Show me how: posiUve and pracUcal.

WORDS
Doom & gloom =

GREEN LIGHT 80% buy-in

POSITIVE = HOPE
Make me feel good Enough to worry about

emoKonal labour

NUMBERS
10 min. day can save $200/yr

GREEN LIGHT 80% buy-in

I can save how much?

NUMBERS
How it all adds up
Your eort counts BIGGER picture inspires

GREEN LIGHT 80% buy-in

We dont like to act alone, feel like chumps.

James Hoggan Chair, David Suzuki FoundaVon The research thats guided us since 2006

GREEN LIGHT 80% buy-in

PEER Leaders
Credible people well believe

Weve saved tens of thousands in fuel annually.

Bus guy - Dennis Campbell

President, Ambassatours Gray Line

Hear the in-depth interview

GREEN LIGHT 80% buy-in

PEER Leaders
Credible people well believe

IDLE-Lme is hard Lme on todays engines.

Car guy Al MacPhee

MacPhee Ford, Past Chair - CADA

Hear the in-depth interview

GREEN LIGHT 80% buy-in

PEER Leader-Eect
Amazing things happen.

The IDLE-FREE Guy explains.

Half-page Chronicle Herald

GREEN LIGHT 80% buy-in

Mass & grass

Mass mediums, grass roots Media / social media + Business / community =

Groundswell - social Lpping point

GREEN LIGHT 80% buy-in

A MOVEMENT
Join the movement The Public:

you are not alone.

Senses momentum Senses its the right thing Majority ready to jump-in

Canadas Leading IDLE-FREE Campaign Leads Clean Air Day 2013 June 5

Clean Air Day 2013 Flash Mob Photos

Clean Air Day 2013 Flash Mob Video

Social Media Release via MarketWired

Stories: fuel our campaign

March 30, 2007: The Day we met Rachel. Our campaign poster girl. She was ve. See the video.

Stories: fuel our campaign

Driving this campaign since 2007

Car guys and kids:

Auto Service Advisors Makes Perfect Sense

3 GeneraUons of MacPhees IDLE-FREE for our kids

Stories: fuel our campaign

Pat Ziska, VP MarkeUng/Sales, MCI Chicago, inspired by IDLE-FREE for our kids and her 14 year-old daughter.

Hear why.

From Canadian IDLER to IDLE-FREE Guy Stories fuel our campaign.

The IDLE-FREE Guy

Former radio / TV host fell into Canadas leading IDLE-FREE campaign.

Hockey dads journey began at his kids school in 2006. SEE A Fathers Story

From Canadian IDLER to IDLE-FREE Guy

An accomplished speaker who has transformed car guys, bus companies, enlisted major media outlets

The IDLE-FREE Guy

An expert social & community engager he inspires audiences to do this one lille thing for our kids. It can save $Billions.

Lessons / principles can be applied to green eet or sustainability strategies.

His ability to inspireextraordinary.
Dr. Martha L. Jodrey, Canadian Red Cross Humanitarian 2012

Green S hiX Road M ap

What about drive-thrus?

You might be surprised.

Get answers to frequently asked quesUons HERE.

IDLE.FREE . for.our.kids

GoGreen Communications
Go green. Save green. Get the green PR you deserve.

Ron Zima ADpPR 902.456.2550 ron@GoGreenComm.com

GoGreenComm.com
Green Shi) Road Map