EXECUTIVE SUMMARY

Present world is the world of competition. There is huge competition in each and every sector. Every one wants to be ahead of their competitors. The competitive landscape, rapidly changing technologies, increased complexity of products and services and more aware and demanding customers are all pushing the Organization to adopt the customer centric focus.

In the present dynamic business environment customer play a vital role and is of centric value to the Organization. Hence satisfying a customer by providing excellent services is of prime importance to the company.

First of all a proper outline of the entire survey work was decided like research objectives, research approach. The main objective of the research was to find out the satisfaction level of the customers from products offered by the company in the market. The next step was decided upon other areas of research design. To meet the main objectives of the research program me a proper sample size was decide upon, which represents the entire population and help in getting results. Structured questionnaire was used as research instrument and personal interview method was used for data collection in the whole survey. Analysis and interpretation were drawn from the entire data so as to focus on the major problems. Analysis and interpretation were further used to reach the results and findings of the survey and were also helpful in making the suggestions.