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International Product Life Cycle: Dr.K.Prabhakar
International Product Life Cycle: Dr.K.Prabhakar
Dr.K.Prabhakar
provenmodels
time
developed country
developing country
inventors country
country where new product is launched other advanced, high-income country developing, low-income country
based on: Raymond Vernon , 1966. International investment and international trade in the product cycle, The Quarterly Journal of Economics, 80(2), pp. 190-207.
provenmodels
list of innovations
innovating country innovation
rifle with interchangeable parts
railway automatic signal block automatic bottle-making machine United States mass-produced automobile drip-dry shirt atomic reactors
market stimulant
scarcity of artisan labour
high cost of unskilled labour scarcity of artisan labour large size middle-income market high cost of laundries guaranteed military demand
jumbo jet
frozen foods synthetic fertiliser Germany synthetic dyestuffs ethical drugs rayon Japan synthetic paper miniature television
source: Raymond Vernon , the economic environment of international business, Prentice-Hall, USA, 1972.
provenmodels
target market
competitors
1 new
initially high
2 mature
increasing exports
declining due to economies of scale increase owing to lower economies of scale and comparative disadvantages
3 standardisation
based on: Raymond Vernon , 1966. International investment and international trade in the product cycle, The Quarterly Journal of Economics, 80(2), pp. 190-207.
provenmodels