SYLLABUS

COURSE: 604 INTERNATIONAL BUSINESS MANAGEMENNT

UNIT- I INTRODUCTION TO INTERNATIONAL BUSINESS International Business: Introduction, Definition, Forms and Facets, Business Environment, International Business Environment, International Economic Tendencies: Liberalization, Privatization, Mercerization and Globalization. UNIT-II INSTRUMENTS OF TRADE POLICY Tariff, Subsidies, Import Quotas, And Voluntary Export Restrains, Administrative Policies, Anti Dumping Policy, BOP.

UNIT-III

ENTRY STRATEGIES FOR GLOBAL PRESENCE Foreign Market Entry Strategies: Exporting, Licensing, Joint Ventures, Strategic Alliances, Franchising, Assembly Operations, Management Contract, Turnkey operation, Free Trade Zones,

UINT-IV

INTERNATIONAL ECONOMIC INSTITUTION GATT, WTO, UNCTAD, WCO, ILO, IMF, Regional Economic Integrations: ASEAN, SAARC, EU, OPEC.

UNIT-V

INTERNATIONAL BUSINESS THEORIES Comparative Cost Theory, Hecksher Ohlin, Product Cycle Theory, Foreign Exchange Basic Concept, Foreign Exchange Market, Factor Affecting Exchange Rates.

SUGGESTED READINGS 1. Global Business Management : 2. International Business Environment : 3. International Business Environment : 4. International Trade & Export Management Manav Adhikaray Sundram & Black V.K.Bhalla & Shivram Cherunilam