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Consistency of service delivery Attitude of staff Quality of customer data collected. Firm Culture Accuracy of information provided Customer needs, preferences and behaviors Response to customer enquiries Costs Technology innoviation (Audio Video, IT Softwares and systems used, social media) Advertising PR Working Capital Inventory Levels (Perishables, Imperishable and fixed equipment) Staff turnover Economic Seasons After Sales Service Seasonal Variantions Local Rules & Regulations Laws and Policies Resource allocation Disposable Income Globalization

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