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  • Segmentation of Sleepwell Brand

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    ash0512
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    Sleepwell is a well-established brand that provides mattresses, pillows, home furniture, and furniture sheets and cushions. It targets customers in urban areas between the ages of 25-35 who are newly married with an income over 20,000. The brand appeals to loyal customers who have used it for years and those looking for items for marriages or expanding families, offering value for money through comfortable products.

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    it contains the segmentation of sleepwell brand

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    segmentation of sleepwell brand

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    Sleepwell is a well-established brand that provides mattresses, pillows, home furniture, and furniture sheets and cushions. It targets customers in urban areas between the ages of 25-35 who are newly married with an income over 20,000. The brand appeals to loyal customers who have used it for years and those looking for items for marriages or expanding families, offering value for money through comfortable products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    52 views5 pages

    Segmentation of Sleepwell Brand

    Uploaded by

    ash0512
    Sleepwell is a well-established brand that provides mattresses, pillows, home furniture, and furniture sheets and cushions. It targets customers in urban areas between the ages of 25-35 who are newly married with an income over 20,000. The brand appeals to loyal customers who have used it for years and those looking for items for marriages or expanding families, offering value for money through comfortable products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Sleepwell is Recognised Brand Well Estabilished

    Mattresses Pillows Home Furniture Furniture Sheet Cushions

    Geographic Demographic Usage Related Benefit

    Geographic:

    Area- Urban Areas

    Demographic:

    Age- Age group between 25 to 35 years Marital Status- People who are newly married Income- Income Level above 20,000

    Usage Related:

    Brand Loyal- People who continue with this brand since many years Occasions- Marriages or addittion to family

    Beneficial:

    Value For Money-Purchase good mattress for the comfort factor (Value seekers value is more important)

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