DEEP BHAVSAR 08

KARAN KORADIA 42

STRENGTH OF GROUP

HARSHWARDHAN JADHAV 26

ABOUT PARLE
Eastablished in1929 1st Brand PARLE G & MONACO 10 manufacturing units for biscuits & 75 manufacturing units for confectioneries Parle has the largest manufacturing units in india Annual turnover 3000 crores parle has 3300000 approx. outlets all over india parle annual production is 1.7 million metric tonnes

Strength and weakness of parle

Strength Parle Brand. Diversified product range Extensive distribution network Low and mid price range Better understanding of consumer psyche
Weakness Dependence on retailer & grocery stores for displaying Parle Product on shelfs. Dependence on Parle G

ABOUT BRITANNIA
Established in 1892 1st Brands Britannia bourbon & Britannia Marie Gold 9 manufacturing units for biscuits & 73 manufacturing units for confectioneries Britannia has the 2nd largest manufacturing units in india Annual turnover 2200 crores Britannia has 3300000 approx. outlets all over india Britannia annual production is 1.5 million metric tonnes

Strength and weakness of Britannia

Strength

Weakness
Decreasses nutritional value Increasse the cost of food proprduct Regular usage of processed food can cause alteration in health

Widely Accepted in all Generations Provide good instant Remedy for hunger in the form of readymade food

GROSS SALES OF BRITANNIA

BISCUITS INDUSTRY MAJOR MARKET SHARES IN INDIA

ADVERTISING

Leading in ADVERTISING

COMPARISION

Parle & Britannia Price and Distribution

Parle & Britannia Nutrition content - Brand

Parle & Britannia Innovation and Technology

Comparative Analysis of Parle-G and Britannia Tiger

WINNER : PARLE-G

Thank You