Retail marketing Basic concepts

1. Marketing Channel (or) Channel of Distribution

2. Wholesaling Wholesaling encompasses the business activities involved in selling merchandise to retailers; to industrial, commercial, institutional, or professional users; or to other wholesalers; or acting as agents in buying merchandise for or selling merchandise to such persons or companies. 3. Retailing Retailing encompasses the business activities involved in selling goods and services to consumers for their personal, family, or household use. It includes every sale to the final consumer. 4. Multi channel retailing Multichannel retailers are those retailers that sell merchandise or services through more than one channel

5. Various retail formats Department Stores, Discount Stores, Specialty Stores, Supermarkets, Hypermarkets, etc,. 6. Retail Mix Elements (or) Dimensions of Retail strategy Location, Merchandise/product mix, Price, Service, Communication/Advertisements, and Store Design and Display.