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Effective Press and Public Relations

The document discusses press and public relations, noting that effective PR utilizes traditional and electronic media in a two-way operation. It emphasizes that respect and confidence between an organization and the press are essential for good relations. Types of media that can be used include newspapers, radio, television, public address systems, and social media. The key duties of PR are to provide correct information to project and present the organization's image in order to maximize its advantage, with the PR department and staff directly managing press relations and large organizations having a separate press office led by a press officer.

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282 views6 pages

Effective Press and Public Relations

The document discusses press and public relations, noting that effective PR utilizes traditional and electronic media in a two-way operation. It emphasizes that respect and confidence between an organization and the press are essential for good relations. Types of media that can be used include newspapers, radio, television, public address systems, and social media. The key duties of PR are to provide correct information to project and present the organization's image in order to maximize its advantage, with the PR department and staff directly managing press relations and large organizations having a separate press office led by a press officer.

Uploaded by

sagarjkmishra
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Press and Public Relations

Introduction
The media used in effective PR may be categorized astraditional media OR electronic media. It is a two way operation. Respect & confidence between an organization & the press are the basis for good press relations.

Types of Media
Newspapers

Radio
Television Public Address system

Social Media

PR & Press Relations


The most important duty of the Public Relationship man is to provide correct facts & information. The image of the organization must be projected and presented in order to get maximum advantage. The PR department and its staff are directly involved in press relations. In large organizations the PR department has a separate press office managed by a separate press officer.

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