StarbucksCompanyProfile

August2012

TheStarbucksStory
Ourstorybeganin1971.Backthenwewerearoasterandretailerofwholebeanandgroundcoffee,teaandspices withasinglestoreinSeattlesPikePlaceMarket. Today,weareprivilegedtoconnectwithmillionsofcustomerseverydaywithexceptionalproductsandnearly 18,000retailstoresin60countries.

Folklore
StarbucksisnamedafterthefirstmateinHermanMelvillesMobyDick.Ourlogoisalsoinspiredbythesea featuringatwintailedsirenfromGreekmythology.

StarbucksMission
Ourmission:toinspireandnurturethehumanspiritoneperson,onecupandoneneighborhoodatatime.

OurCoffee
Wevealwaysbelievedinservingthebestcoffeepossible.It'sourgoalforallofourcoffeetobegrownunderthe higheststandardsofquality,usingethicalsourcingpractices.Ourcoffeebuyerspersonallytraveltocoffeefarmsin LatinAmerica,AfricaandAsiatoselectthehighestqualitybeans.Andourmasterroastersbringoutthebalanceand richflavorofthebeansthroughthesignatureStarbucksRoast.

OurStores
Ourstoresareaneighborhoodgatheringplaceformeetingfriendsandfamily.Ourcustomersenjoyqualityservice, aninvitingatmosphereandanexceptionalcupofcoffee. Totalstores:17,651*(asofJuly1,2012) Argentina,Aruba,Australia,Austria,Bahamas,Bahrain,Belgium,Brazil,Bulgaria,Canada,Chile,China, CostaRica,Curacao,Cyprus,CzechRepublic,Denmark,Egypt,ElSalvador,England,Finland,France, Germany,Greece,Guatemala,HongKong/Macau,Hungary,Indonesia,Ireland,Japan,Jordan,Kuwait, Lebanon,Malaysia,Mexico,Morocco,NewZealand,Netherlands,NorthernIreland,Oman,Peru, Philippines,Poland,Portugal,Qatar,Romania,Russia,SaudiArabia,Scotland,Singapore,SouthKorea, Spain,Sweden,Switzerland,Taiwan,Thailand,Turkey,UnitedArabEmirates,UnitedStatesandWales.

OurPartners
Weofferthefinestcoffeesintheworld,grown,preparedandservedbythefinestpeople.Ouremployees,whowe callpartners,areattheheartoftheStarbucksExperience. Webelieveintreatingourpartnerswithrespectanddignity.Weareproudtooffertwolandmarkprogramsforour partners:comprehensivehealthcoverageforeligiblefullandparttimepartnersandequityinthecompany throughBeanStock.

IncludesStarbucksCoffee,SeattlesBestCoffeeandEvolutionFreshlocations.

StarbucksCompanyProfile OurProducts
Starbucksoffersarangeofexcept ionalproductsthatcustomersenjoyinourstores,athome,andonthego. Coffee:Morethan30blendsandsingleoriginpremiumcoffees. HandcraftedBeverages:Freshbrewedcoffee,hotandicedespressobeverages,Frappuccinocoffeeandnon coffeeblendedbeverages,smoothiesandTazoteas. Merchandise:Coffeeandteabrewingequipment,mugsandaccessories,packagedgoods,music,booksandgifts. FreshFood:Bakedpastries,sandwiches,salads,oatmeal,yogurtparfaitsandfruitcups. ConsumerProducts CoffeeandTea:Wholebeanandgroundcoffee(StarbucksandSeattlesBestCoffeebrands),StarbucksVIA ReadyBrew,StarbucksKCupportionpacks,Tazoteafilterbagsandtealatteconcentrates. ReadytoDrink(RTD):StarbucksbottledFrappuccinocoffeedrinks,StarbucksDiscoverieschilledcup coffees,StarbucksDoubleshotespressodrinks,StarbucksDoubleshotEnergy+Coffeedrinks;SeattlesBest CoffeeIcedLattes,StarbucksRefreshersbeverages,Tazobottledicedandjuicedteas. StarbucksIceCream:Superpremiumcoffeeandcoffeefreeflavors.

BrandPortfolio StarbucksCoffee,SeattlesBestCoffee,TazoTea,EvolutionFresh,LaBoulangeandTorrefazioneItaliaCoffee.

InvestorInformation

StarbuckswentpubliconJune26,1992atapriceof$17pershare(or$0.53pershare,adjustedforsubsequent stocksplits)andclosedtradingthatfirstdayat$21.50pershare. StarbuckswasincorporatedunderthelawsoftheStateofWashington,inOlympia,Washington,onNov.4,1985. StarbucksCorporation'scommonstockislistedonNASDAQ,underthetradingsymbolSBUX.

BeingaResponsibleCompany
AtStarbucks,wehavealwaysbelievedintheimportanceofbuildingagreat,enduringcompanythatstrikesa balancebetweenprofitabilityandasocialconscience. EthicalSourcing:Wetakeaholisticapproachtoethicallysourcingthehighestqualitycoffee.Thisincludes responsiblepurchasingpractices,supportingfarmerloansandforestconservationprograms.Whenwebuycoffee thisway,ithelpsfosterabetterfutureforfarmersandamorestableclimatefortheplanet.Italsohelpscreatea longtermsupplyofthehighqualitybeanswevebeencarefullyblending,roastingandpackingfreshformorethan 40years. EnvironmentalStewardship:Weshareourcustomers'commitmenttotheenvironment.Andwebelieveinthe importanceofcaringforourplanetandencouragingotherstodothesame.Itisourgoalthatby2015,100%ofour cupswillbereusableorrecyclable.Wewillalsoworktosignificantlyreduceourenvironmentalfootprintthrough energyandwaterconservation,recyclingandgreenconstruction. CommunityInvolvement:Fromtheneighborhoodswhereourstoresarelocatedtotheoneswhereourcoffeeis grownwebelieveinfosteringthrivingcommunities.Bringingpeopletogether,inspiringchangeandmakinga differenceinpeopleslivesitsallpartofbeingagoodneighbor.By2015,wehopetocontributeonemillion volunteerhourseachyeartoourcommunities.

Website
www.starbucks.com

2012STARBUCKSCOFFEECOMPANY.ALLRIGHTSRESERVED.