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    Patrick Walters
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    The document outlines a study that aims to determine the relationship between the financial performance and brand equity of publicly listed companies in the Philippines. Specifically, it seeks to: 1) measure financial performance indicators like earnings, ROA, ROE, and unit sales, 2) assess the brand equity of these companies using Aaker's model, and 3) analyze the relationship between financial performance and brand equity. The study uses a quantitative research method involving questionnaires over a 4-6 month period.

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    The document outlines a study that aims to determine the relationship between the financial performance and brand equity of publicly listed companies in the Philippines. Specifically, it seeks to: 1) measure financial performance indicators like earnings, ROA, ROE, and unit sales, 2) assess the brand equity of these companies using Aaker's model, and 3) analyze the relationship between financial performance and brand equity. The study uses a quantitative research method involving questionnaires over a 4-6 month period.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    17 views6 pages

    Brand Equity & Financial Performance of Philippine Companies

    Uploaded by

    Patrick Walters
    The document outlines a study that aims to determine the relationship between the financial performance and brand equity of publicly listed companies in the Philippines. Specifically, it seeks to: 1) measure financial performance indicators like earnings, ROA, ROE, and unit sales, 2) assess the brand equity of these companies using Aaker's model, and 3) analyze the relationship between financial performance and brand equity. The study uses a quantitative research method involving questionnaires over a 4-6 month period.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 6

    THE BRAND EQUITY OF PUBLICLYLISTED COMPANIES IN THE PHILIPPINES IN RELATION TO ITS FINANCIAL PERFORMANCE

    Proponents: Levy Mia Ang Sharmaine Diane Calva Kristine Joyce Tinga

    Rationale of the Study


    Number of researchers share the view that
    companys strong brand increase customers.

    However, there is no consensus explanation on companys financial performance.

    Objective of the Study


    1. To determine the financial performance indicators: Earnings,

    ROA, ROE, and Total Unit Sales


    2. To determine the brand equity of publicly-listed companies in

    the Philippines
    3. To determine the relationship among the financial performance and using Aakers established components of brand equity

    Conceptual Framework
    Independent Variable Financial Performance indicators of the companies Dependent Variable

    Brand Equity

    Figure 1: Conceptual Paradigm of the Study

    Significance of the Study


    Business

    University of Mindanao
    Investment Companies

    Investors

    Quantitative Research Method


    Questionnaire

    Definition of Terms
    Financial Performance

    Brand Equity
    Publicly Listed Companies

    Duration
    4 6 months

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