2010 10 28

2010 3
Korean GAAP, .

Seoul, Korea, October 28, 2010 SK Telecom Co., Ltd. (KSE: 017670, NYSE: SKM)
(SKT or the Company), the leading wireless telecommunications company in Korea,
today announced the results of its operations for the quarter ended September 30, 2010.

This material contains forward-looking statements with respect to the financial condition, results of
operations and business of SK Telecom and plans and objectives of the management of SK Telecom.
Statements that are not historical facts, including statements about SK Telecoms beliefs and expectations,
are forward-looking statements. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results or performance of SK Telecom to be
materially different from any future results or performance expressed or implied by such forward-looking
statements. SK Telecom does not make any representation or warranty, expressed or implied, as to the
accuracy or completeness of the information contained in this management presentation, and nothing
contained herein is, or shall be relied upon as, a promise or representation, whether as to the past or the
future.
Such forward-looking statements were based on current plans, estimates and projections of SK Telecom
and the political and economic environment in which SK Telecom will operate in the future, and therefore
you should not place undue reliance on them. Forward-looking statements speak only as of the date they
are made, and SK Telecom undertakes no obligation to update publicly any of them in light of new
information or future events. Additional information concerning these and other risk factors are contained
in SK Telecoms latest annual report on Form 20-F and in SK Telecoms other filings with the U.S.
Securities and Exchange Commission (SEC).


I.

2010 3

II.

...

1
2

1.
2.
3.
III.

....

IV. (, )
V.

IR Contacts ........

I. 2010 3

Q3 '10

Q3 '09

3,181

3,057

2,661

Q3 '10

Q2 '10

4%

3,181

3,089

3%

2,438

9%

2,661

2,507

6%

519

619

-16%

519

582

-11%

16.3%

20.2%

-3.9%p

16.3%

18.8%

-2.5%p

122

260

-53%

122

80

52%

162

313

-48%

162

169

-4%

480

566

-15%

480

493

-3%

364

416

-13%

364

364

0%

11.4%

13.6%

-2.2%p

11.4%

11.8%

-0.3%p

EBITDA 1)

1,065

1,106

-4%

1,065

1,085

-2%

EBITDA

33.5%

36.2%

-2.7%p

33.5%

35.1%

-1.7%p

Q3 '10

Q2 '10

()

1) EBITDA = + (R&D )

Q3 '10

Q3 '09

768

662

16%

768

713

8%

27.0%

24.1%

2.9%p

27.0%

25.6%

1.4%p

(KCC )

23.9%

24.9%

-1.0%p

23.9%

25.3%

-1.3%p

26.7%

27.3%

-0.6%p

26.7%

28.7%

-2.0%p

()

* ,

487

288

69%

487

297

64%

15.3%

9.4%

5.9%p

15.3%

9.6%

5.7%p

4,503

5,836

-23%

4,503

4,475

1%

39.4%

54.6%

-15.1%p

39.4%

40.0%

-0.6%p

II.
1.
A.
Q3 '10

Q3 '09

90

105

1,139

Q3 '10

Q2 '10

-14%

90

78

14%

1,068

7%

1,139

1,127

1%

671

819

-18%

671

713

-6%

175

95

83%

175

151

16%

768

662

16%

768

713

8%

27.0%

24.1%

2.9%p

27.0%

25.6%

1.4%p

2,843

2,749

3%

2,843

2,783

2%

338

307

10%

338

306

11%

LM

119

112

6%

119

116

2%

MM

220

195

12%

220

189

16%

3,181

3,057

4%

3,181

3,089

3%

()

1)
- .
- .
2)
- .
3)
- ,

4)
- ,
.
5)
- Data
.
6)
- .

B.
Q3 '10

Q3 '09

115

99

1,276

Q3 '10

Q2 '10

16%

115

112

3%

1,164

10%

1,276

1,231

4%

782

762

3%

782

808

-3%

467

457

2%

467

548

-15%

122

110

11%

122

115

6%

193

195

-1%

193

145

33%

494

402

23%

494

423

17%

67

72

-7%

67

80

-16%

546

487

12%

546

503

8%

302

269

12%

302

268

13%

MM

247

214

16%

247

215

15%

ML

54

55

-1%

54

53

3%

47

92

-49%

47

46

3%

309

255

21%

309

268

15%

2,661

2,438

9%

2,661

2,507

6%

()

1)

2)

1) R&D
2) .

1)

- .
2)
- :

.
.
.
- :
.
.
3)
- 2 .
4)
- SK
- .
5)
- SK .
6)
- SK ,
.
- .

C.

Q3 '10

Q3 '09

122

260

51

Q3 '10

Q2 '10

-53%

122

80

52%

37

38%

51

46

10%

29

16

78%

29

25

15%

42

207

-80%

42

384%

162

313

-48%

162

169

-4%

68

76

-10%

68

70

-3%

47

77

-38%

47

29

60%

&

19

21

-11%

19

35

-46%

28

140

-80%

28

35

-20%

()

1)

1)

1) .

1) /
- .
- Cost .
2)
- .
- ,
.

3) /
- / , .

2.
()

Q3 '10

Q3 '09

Q3 '10

Q2 '10

Network

385

198

94%

385

222

73%

Non-Network

103

90

14%

103

75

36%

487

288

69%

487

297

64%

3.
2010. 9

()

2009. 9

2010. 9

2010. 6

19,334

19,571

-1%

19,334

19,158

1%

5,652

5,956

-5%

5,652

5,295

7%

557

536

4%

557

774

-28%

4,992

4,591

9%

4,992

5,060

-1%

4,825

5,110

-6%

4,825

4,826

0%

2,408

2,688

-10%

2,408

2,491

-3%

1,457

1,227

19%

1,457

1,487

-2%

7,910

8,875

-11%

7,910

7,962

-1%

4,385

3,408

29%

4,385

3,806

15%

100

632

-84%

100

1,431

441

224%

1,431

959

49%

3,525

5,467

-36%

3,525

4,156

-15%

3,140

4,911

-36%

3,140

3,681

-15%

11,424

10,696

7%

11,424

11,196

2%

39.4%

54.6%

-15.1%p

39.4%

40.0%

-0.6%p

1)

2)

N/A

1) WCDMA ('09 1,500 , '10 1,700 )

2) =

/

* = + +

1)
- SKC&C .
.

2)
- '04 Global Bond, '08 FRN
.
- '10 1 .
3)
- .

III.
Q3 '10

Q3 '09

25,445

24,137

299

()

(%)

Q3 '10

Q2 '10

5%

25,445

25,146

1%

306

-2%

299

322

-7%

2,638

2,226

18%

2,638

2,321

14%

2,339

1,920

22%

2,339

1,999

17%

3.1%

2.7%

0.4%p

3.1%

2.6%

0.4%p

()

25,290

24,024

5%

25,290

24,996

1%

ARPU ()

41,923

42,413

-1%

41,923

41,187

2%

1,181

1,452

-19%

1,181

1,046

13%

23,862

26,183

-9%

23,862

24,547

-3%

2,300

1,323

74%

2,300

2,013

14%

10,124

9,191

10%

10,124

9,507

6%

4,457

4,264

5%

4,457

4,074

9%

198

-2%

195

1)

202

-3%

107

1)

103

4%

&
&

MOU ()

195

1)

107

1)

104

1) 2010 8 , 9 MOU .

4%

IV. -
( : )

Q3 '10

Q3 '09

Q3 '10

Q2 '10

3,180,747

3,056,721

124,025

3,180,747

3,088,572

92,175

2,661,424

2,437,937

223,487

2,661,424

2,506,510

154,914

114,674

98,951

15,722

114,674

111,691

2,983

1,276,044

1,163,638

112,406

1,276,044

1,230,690

45,354

1)

67,204

72,398

(5,194)

67,204

79,570

(12,366)

545,613

486,846

58,767

545,613

503,099

42,514

301,744

269,045

32,699

301,744

267,777

33,967

46,747

91,710

(44,963)

46,747

45,528

1,220

71,703

67,891

3,812

71,703

70,739

964

38,499

39,474

(974)

38,499

40,285

(1,785)

13,039

17,104

(4,065)

13,039

11,712

1,327

186,157

130,878

55,279

186,157

145,420

40,737

519,323

618,785

(99,462)

519,323

582,062

(62,739)

122,116

260,317

(138,201)

122,116

80,398

41,718

51,024

37,101

13,923

51,024

46,408

4,616

29,145

16,399

12,746

29,145

25,328

3,817

7,835

61,325

(53,490)

7,835

1,809

6,026

34 112
34,112

145 492
145,492

(111 380)
(111,380)

34 112
34,112

6 852
6,852

27 260
27,260

161,818

313,221

(151,404)

161,818

169,074

(7,257)

67,969

75,821

(7,852)

67,969

70,279

(2,310)

&

18,754

21,135

(2,381)

18,754

34,536

(15,782)

47,155

76,522

(29,367)

47,155

29,451

17,704

&

(6,626)

122,591

(129,217)

(6,626)

24,667

(31,293)

34,566

17,152

17,414

34,566

10,142

24,424

479,621

565,880

(86,259)

479,621

493,386

(13,764)

115,739

149,932

(34,193)

115,739

129,414

(13,676)

363,883

415,948

(52,066)

363,883

363,971

(89)

2)

&

1) : ,
2) : R&D

IV. -
( : )

2010. 9

1)

2009. 9

2010. 9

2010. 6

19,333,859

19,570,872

(237,013)

19,333,859

19,158,117

5,651,983

5,955,585

(303,602)

5,651,983

5,294,568

556,724

536,495

556,724

774,100

1,387,271

1,576,399

1,387,271

1,354,136

33,136

20,229
(189,128)

175,742
357,415
(217,376)

2,769,685

1,681,965

1,087,720

2,769,685

2,468,915

300,770

95,511

86,755

8,756

95,511

91,042

4,469

15,627

15,527

100

15,627

15,324

303
236,113

2)

827,165

2,058,444

(1,231,279)

827,165

591,052

4,991,915

4,590,892

401,023

4,991,915

5,059,707

(67,791)

4,991,846

4,584,373

407,473

4,991,846

5,059,688

(67,841)

69

6,519

(6,450)

69

19

4,824,989

5,109,730

(284,741)

4,824,989

4,825,880

409,921

459,318

(49,396)

409,921

409,916

50
(891)
6

959,027

1,039,189

(80,161)

959,027

974,882

(15,854)

2,518,681

2,850,113

(331,432)

2,518,681

2,587,188

(68,506)

476,264

272,944

476,264

401,766

203,320

74,499

461,095

488,166

(27,071)

461,095

452,129

2,408,303

2,687,791

(279,488)

2,408,303

2,491,155

(82,852)

1,456,669

1,226,874

229,794

1,456,669

1,486,807

(30,138)

64,912

80,172

(15,259)

64,912

64,287

163,325

164,182

(857)

163,325

179,710

(16,385)

1,228,432

982,520

245,911

1,228,432

1,242,810

(14,378)

7,910,181

8,874,766

(964,586)

7,910,181

7,962,466

(52,285)

4,385,172

3,408,106

977,066

4,385,172

3,806,419

578,753
100,000

100,000

631,500

1,074,007

1,021,460

118,540

174,404

(55,864)

1,110,620

886,809

1,431,179

441,092

550,827

252,840

3,525,009

5,466,661

3,139,704

4,911,047

75,081

35,952

42,436

42,403

267,787

477,260

11,423,679

10,696,106

44,639

44,639

8,965

(531,500)

625

100,000

1,074,007

1,045,650

118,540

276,133

223,811

1,110,620

1,004,231

106,388

990,087

1,431,179

959,462

471,717

297,986

550,827

520,943

29,884

(1,941,652)

3,525,009

4,156,047

(631,038)

(1,771,343)

3,139,704

3,681,372

(541,668)

75,081

68,589

52,547

39,130
33

28,358
(157,593)

6,492

42,436

38,876

3,561

267,787

367,210

(99,423)

727,573

11,423,679

11,195,652

228,027

44,639

44,639

(209,472)

3,033,287

3,032,006

1,281

3,033,287

3,032,916

372

10,328,856

9,715,055

613,801

10,328,856

10,037,318

291,538

(2,861,173)

(2,720,883)

(140,290)

(2,861,173)

(2,709,256)

(151,917)

(2,148,171)

(1,992,082)

(156,089)

(2,148,171)

(1,992,083)

(156,088)

(716)
878,068

3)

(716)

(716)

625,288

252,780

878,068

1) : ,
2) :
3) :

(716)
790,034

88,034

V. Contacts
IR

Email

02)6100-1622

jamin@sk.com

02)6100-1620

aries21@sk.com

02)6100-1637

starish7@sk.com

02)6100-1618

ich282@sk.com