hello

Im John & this lot are my team

team
We are a multi-discipline team with big agency backgrounds, global brand experience and a crucial mid-size agency advantage. We are nimble, flexible and collaborative. We are inventive. We offer fresh insight and incredible value. We are an extension of your team.

we deliver creative solutions for commercial problems App Development Brand Communications Packaging Social Media Digital Marketing Retail and point of sale design Web Development

what we do

who we do it for
fmcg retail entertainment

In store, and in to win...

So youve got the most incredibly detailed brand design... Youve got the most beautiful packaging... And it looks totally amazing in your office...

So where is it in the store?

The blunt reality of how it works in the retail store... Wheres the stand out? Whats the point of difference?

Pizza!
Highlight the convenience and the simplicity. Make the decision for the consumer - tell them its easy! Make it fun with add your own toppings.

Pizza!
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Pizza!

Lots of choice Easy & quick

PIZZA

Rich, full & meaty Spicy & exciting

Vegetarian

A Pizza Selector message clear about the convenience but give clear straightforward messages about the style of the pizza. Give the consumer choice, convenience and newness all in one feature unit that gives clarity to the category.

A quick, easy meal in Make the 12 minutes!

So...two key issues

Decide what you want... 1. Decide what you want... Quick wins? Mid term development? or Long term bonded relationships with the consumer? ...and deliver it 2. Deliver a consistent message. BUT make sure its centered on the product. Commerciality rules! 1. A unifying device that links all the communication together in a simple clear message AND relates to the target audience. 2. Low cost high impact shelf presentation that delivers stand out AND gives added value to the retailers store and offer. 3. Keep the operational solution SIMPLE to deliver, install, low cost and flexible.

Summary
DO get the retailer as a partner. DO allow for flexibility in the scheme to allow for differing return on your investment dependant on the size of the retailer. DO support the brand instore. DO think about what you say in store it doesnt always have to be a price promotion! REMEMBER the space in store is valuable, use it to the maxiumum effect. DONT overlook or miss the opportunity to brand (and own) your space in store. DONT get over clever about the message the consumer wont understand it or they will ignore it.

Heres one we did earlier...

Connect the dots... at the point of purchase.

Results count... Sales up 28% Short term wins achieved Mid term sales maintained

what they say about us

Thanks for all your support at the press launch for the nominations, and the speed you all worked at to get the soft launch of the website up in time. It has, without a doubt been worth it - the site looks incredible with a fresh modern look. We love the video interviews you produced and are thrilled at the visible increase of site visits, followers and conversations we are witnessing online since we started this activity. A Big thanks to all the team. Tessa Collinson - Director

the site looks incredible with a fresh modern look.

responsive, creative and on target.

enjoyable experience with invariably successful outcomes.

contact
Partner offices in: Norway www.addekor.no Singapore www.dpcdesign.com John Graham Creative Director Telephone: +44 (0) 20 8870 8743 Mobile: +44 (0) 7831 859 672 Email: john@adcreative.co.uk www.adcreative.co.uk

AD Creative London John Graham FCSD