HOME ASSIGNMENT (case study) Sales and Distribution Management

Reason for losing client:

Mis-management of the firm Less quality of service Lack of good customers relationship

Definition of Law Firm

A business entity formed by one or more lawyers to engage in the practice of law. The primary service provided by a law firm is to advise clients individuals $ corporation about their legal rights and responsibilities and to represent their clients in civil or criminal cases, business transactions and other matters in which legal existence is sought.

8Ps of marketing areProduct Price Place Promotion People Process Physical evidence productivity

Product:
Product must satisfy customer needs After sales service should be maintain

Price:
The price should be reduce Discount for higher purchase of product or services

Place:
It should exist where potential customer are heavy.

Promotion:
Advertising Event sponsorship Bill board Word of mouth

People:
Skilled employee should be recruited Better relationship should be developed.

Process:
The process should be well systematised and co-ordinated. It must touch every employee for motivation and satisfaction.

Physical evidence:
It should be designed in such a way that customers eye is caught first.

Productivity:
Productivity should be quality oriented not quantity oriented.

Suggestion and Recommendation for revival of the firm:

The firm need to focus on efficient human resource. The firm needs to create a sense of belongingness to the members. The overall analysis of the firm is required SWOT ANALYSIS