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CASE ANALYSIS

Case overview

Name of the firm: M/S Deligence Type of ownership: proprietorship Type of clients: individual and corporate Number of employees: 5 Firm in business for 10 years

Reasons for loss of clients


The employees are unable to provide competent service to the clients Lack of leadership Market conditions may have changed with more competitors providing better service The employees may not be having proper delegation of authority and responsibility to run the affairs of the firm.

Role conflict or improper communication channel.

Steps to undertaken in order to revive the firm.

Definition of a law firm: A law firm is business entity formed by one or more lawyers to engage in the practice of law. The primary service provided by a law firm is to advice client (individual or corporate) about their legal rights and responsibilities, and to represent their client in civil and criminal case, business transaction and other matter in which legal assistance is sought. -wikipedia

8 ps of marketing in reference to the case

Product element: court trail, legal consultancy, arbitrator and mediator Place and time: convenient office location with flexible work timings Price and other user outlays:

Promotion and education: website, trade journals and referrals Process: Physical evidence:

People: more technically qualified personnel should be hired. Productivity and quality: prompt, efficient and cost-effective service should be provided/

Suggestions and recommendation

The proprietor should take chare immediately and fire those employees who are underperforming. Immediate steps shoud be taken up to win back the old clients Infuse fresh breath into the organization by hiring young lawyers.

Promotional measures like website and others should be taken up. More emphasis should be laid on getting the desired results for the clients rather the increasing the immediate number of client. A system of follow-up of the client satisfaction should be set up.

Organizational framework should be properly established with well defined authority, responsibility and communication channel.

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