TIME USE vs.

TWO YEARS AGO

Compared to two years ago, tell us if you are spending more or less time with each of
the following or if the amount of time you are spending is about the same?
Q4 2008
Rank
Using the Internet for
26% 32% 34% 4% 2% 2% 1
leisure or work

Cooking/preparing food 17% 24% 41% 9% 5% 4% 2

Doing household chores,

grocery shopping and 13% 21% 50% 10% 4% 2% 3
similar

Watching TV or DVDs 13% 25% 44% 11% 7% 4

Taking care of kids or

15% 15% 35% 6% 5% 24% 5
family

Spending time with friends

or family
12% 22% 43% 14% 8% 1% 6

A lot more Somewhat more About the same Somewhat less A lot less Does not apply to me

Base: Total Online U.S. Women * Rank based on % ‘more’ – % ‘less’

Women & Digital Life—May 2009 ƒ www.srgnet.com ƒ 1

 TIME USE vs. TWO YEARS AGO
Compared to two years ago, tell us if you are spending more or less time with each of
the following or if the amount of time you are spending is about the same?
Q4 2008
Rank

Reading book/magazines 9% 21% 42% 14% 10% 4% 7

Working 13% 13% 29% 8% 13% 24% 8

Playing video or PC games 7% 14% 31% 12% 9% 27% 9

Sleeping 8% 15% 49% 19% 8% 1% 10

Exercising or participating
7% 16% 33% 18% 15% 11% 11
in a sport

Going out for movies,

shopping, etc.
4% 9% 31% 23% 29% 4% 12

A lot more Somewhat more About the same Somewhat less A lot less Does not apply to me

Base: Total Online U.S. Women * Rank based on % ‘more’ – % ‘less’

Women & Digital Life—May 2009 ƒ www.srgnet.com ƒ 2

 TIME USE vs. TWO YEARS AGO
Compared to two years ago, tell us if you are spending more or less time with each of
the following or if the amount of time you are spending is about the same?
Q4 2008—NET (% ‘more’ – % ‘less’)

Using the Internet for leisure or work +51

Cooking/preparing food +26
Doing household chores, grocery shopping and similar +21
Watching TV or DVDs +20
Taking care of kids or family +18
Spending time with friends or family +12
Reading book/magazines +7
Working +6
Playing video games or PC games 0
Sleeping -4
Exercising or participating in a sport -10
Going out for movies, shopping, etc. -39
Base: Total Online U.S. Women

Women & Digital Life—May 2009 ƒ www.srgnet.com ƒ 3