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  • Kids Families Technology by The Numbers Google 2021

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    Harry Hop Hurtado
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    1) Remote learning became the norm during the pandemic, with laptops, tablets, and phones being the primary devices used. Screen time rules were relaxed for many families. 2) Parents are looking for ways to help kids balance online and offline activities, such as mindfulness and wellbeing content. Fun indoor activities were highly searched. 3) Multiple devices are commonly used in homes, with many kids having their own phones and tablets, mostly Android and Fire OS devices. Online safety remains an ongoing concern for parents.

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    Infografía de Google sobre niños, familia y el uso de tecnología

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    kids_families_technology_by_the_numbers_google_2021

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    1) Remote learning became the norm during the pandemic, with laptops, tablets, and phones being the primary devices used. Screen time rules were relaxed for many families. 2) Parents are looking for ways to help kids balance online and offline activities, such as mindfulness and wellbeing content. Fun indoor activities were highly searched. 3) Multiple devices are commonly used in homes, with many kids having their own phones and tablets, mostly Android and Fire OS devices. Online safety remains an ongoing concern for parents.

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    © All Rights Reserved
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    42 views2 pages

    Kids Families Technology by The Numbers Google 2021

    Uploaded by

    Harry Hop Hurtado
    1) Remote learning became the norm during the pandemic, with laptops, tablets, and phones being the primary devices used. Screen time rules were relaxed for many families. 2) Parents are looking for ways to help kids balance online and offline activities, such as mindfulness and wellbeing content. Fun indoor activities were highly searched. 3) Multiple devices are commonly used in homes, with many kids having their own phones and tablets, mostly Android and Fire OS devices. Online safety remains an ongoing concern for parents.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Kids, Families, and Technology by the Numbers

    Key Google Trends and family insights


    that unfolded over the past year.
    March 2020

    The Tech Talk

    2 in 5 Do not feel confident to have


    1 in 4 Talks to their kids about
    The Tech Talk with their kids their favorite online activities
    Parents discussing topics like screen Parents less than two times a year
    time, discovering quality
    content, digital safety and
    wellbeing and more

    Remote Learning Became the Norm

    How to homeschool
    Reached an
    82%
    all-time high on Of families are participating
    Google Search in remote learning
    Learning at home

    Primary devices for remote learning:

    48% 32% 20%


    Of families use Of families use Of families use

    Laptops Tablets Phones

    Screen Time Rules are Changing 2 in 5 Relaxed screen


    time rules
    How much screen time for kids Parents
    Reached an
    all-time high on
    Google Search 3 in 5 Allowed increased
    screen time for kids

    Parents

    Source: Suzy Survey- January and February 2021 from a survey of 2000 US parents with kids under the age of 13.
    Google Search Trends 2020
    Learn more at: families.google
    Balancing On and Offline Time is Key

    Kids mindfulness
    4 in 5 Looking for wellbeing and
    Reached an all-time
    high on Google Search mindfulness content to help
    Parents balance on and offline activities

    Discovering Fun Activities is a Must

    Top 2 most positive outcomes of the past year


    Fun indoor activities for kids

    Reached an all-time high on Google Search

    Games and apps for autistic children Spent more quality time Discovered new passions
    together at home and activities online
    Reached an all-time high since 2004 (Ex: DIY crafts, dances,
    cooking, etc.)

    Families are using Multiple Devices at Home

    What age should a 70% 75%


    kid have a phone Of parents have kids Of parents have kids
    Search topic grew with their own phone with their own tablet
    by 152% in 2020 Operating System: Operating System:
    73% Android 37% Android
    27% iOS 35% Amazon Fire Kids
    28% iPad

    Make Online Safety an Ongoing Conversation with your Kids

    Online safety for kids Reached an all-time high on Google Search

    1 in 4 1 in 2
    85% 40%

    Parents Parents Of parents Of parents


    Have not proactively spoken State their kid(s) has seen, State their kid(s) have State their kid(s) have
    to their kids about online experienced, or participated made online purchases been scammed or
    safety over the past year in cyberbullying without their knowing phished online

    Source: Suzy Survey- January and February 2021 from a survey of 2000 US parents with kids under the age of 13.
    Google Search Trends 2020
    Learn more at: families.google

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