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    Manas Rentala
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    This document outlines the units of study for the course IMBA102 - Managerial Economics. The 5 units cover: 1) an introduction to managerial economics and the role of the managerial economist, 2) demand analysis and cost concepts, 3) production functions, 4) profit measurement and forecasting including cost-volume-profit analysis, and 5) macroeconomic concepts like the business cycle, inflation, and balance of payments and their implications for managerial decision making. References for further reading are also provided.

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    This document outlines the units of study for the course IMBA102 - Managerial Economics. The 5 units cover: 1) an introduction to managerial economics and the role of the managerial economist, 2) demand analysis and cost concepts, 3) production functions, 4) profit measurement and forecasting including cost-volume-profit analysis, and 5) macroeconomic concepts like the business cycle, inflation, and balance of payments and their implications for managerial decision making. References for further reading are also provided.

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    17 views1 page

    Imba102 - Managerial Economics

    Uploaded by

    Manas Rentala
    This document outlines the units of study for the course IMBA102 - Managerial Economics. The 5 units cover: 1) an introduction to managerial economics and the role of the managerial economist, 2) demand analysis and cost concepts, 3) production functions, 4) profit measurement and forecasting including cost-volume-profit analysis, and 5) macroeconomic concepts like the business cycle, inflation, and balance of payments and their implications for managerial decision making. References for further reading are also provided.

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    IMBA102 - MANAGERIAL ECONOMICS Maximum Marks: 100 Semester Examination: 70 Internal Assessment: 30 UNIT I: INTRODUCTION Meaning, Nature and

    d Scope Economic Theory and Managerial Economics Managerial Economics and Business Decision Making Role of Managerial Economist. UNIT II: DEMAND ANALYSIS Meaning, Types and Determinants of Demand. Cost concepts Cost function and Cost output relationship Economies and diseconomies of scale Cost control and cost reduction UNIT III: PRODUCTION FUNCTIONS Pricing and output decisions under Competitive conditions Government control over pricing Price discrimination Price discount and differentials. UNIT IV: PROFIT Meaning Measurement of profit Profit policies and theories Profit planning and forecasting Profit maximization Profit planning and forecasting Cost volume profit analysis Investment analysis. UNIT V: NATIONAL INCOME Business cycle Inflation and deflation Balance of payment Their implications in managerial decision. REFERENCES: 1. G.S.Gupta, Managerial Economics, Tata McGraw Hill. 2. Varshney and Maheswari, Managerial Economics, Sultan Chand & Sons. 3. P.L. Mehta, Managerial Economics, Sultan Chand & Sons. 4. Joel Dean, Managerial Economics, Prentice Hall. 5. L.Rangarajan, Principles of Macro Economics, Tata Mc Graw Hill.

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